Written by: Leonard Parker | Damage Restoration Marketing | December 24, 2019
Are you looking to branch out with your damage restoration services? Building relationships with insurance agents could increase your revenue. Building a lasting relationship with insurance agents can be highly lucrative for your business. Insurance agents tend to have preferred contractors and securing even one can help you branch out your work. However, it is not always the easiest thing to do on your own. We are going to give you some tips on how you can successfully build relationships with insurance agents.
You may be thinking: “Why would an insurance company want to help with an insurance claim?” The main reason is customer satisfaction. While they may not be happy that a claim is being made in the first place, they want to ensure that the customer is happy and achieves a desirable outcome. In turn, insurance companies will look to partner with damage restoration companies. This could be you.
Here are some ways you can build relationships with insurance agents:
As we have mentioned, insurance companies want to ensure the best result for their customers. So, they will be looking for a restoration company that can help them achieve their goals. It is a good idea to demonstrate excellent customer service. Make sure to promote customer testimonials on your website and share achievements so that they can see you have satisfied customers.
It is important to realize that referrals from insurance agents will not happen overnight. Often, it can take time and perseverance to see results. They will want to see that you are trustworthy and a good recommendation for their company.
Building relationships in person is a good way to create a link between your water damage restoration company and insurance agents. In other words, you have got to get out there and network. You can join a local insurance association and speak about your damage restoration company. Talking and negotiating with insurance professionals can be a lot easier and more rewarding in person. You can start to build long-lasting relationships with insurance agents.
We all know how word-of-mouth marketing works. It can be highly beneficial to your damage restoration company. Perhaps it is time to branch out and start an insurance restoration referral program. Doing so will encourage satisfied customers to recommend your services. Of course, offering rewards can motivate people to recommend you. Think about what you can offer in return and use this incentive to drive your referral campaign.
It may be beneficial to advertise your damage restoration business in local publications. Doing so can get the word out about your services and grab the attention of insurance agents. Research popular publications that insurance agents will read. Ensure that your advertisements are professional and make your service sound unique. They will require a different approach compared to consumer marketing, and it is important to share your reputation, expertise, and reliability. Insurance agents tend to use the same companies in the restoration industry. You need to do something that captures their attention.
One way you can build trust and popularity with insurance agents is by enhancing your online reputation. We are talking about focusing on your marketing strategy and building your brand so that you gain recognition. For example, you should frequently show your logo, brand colors, and phrases so that they become familiar and well-known. All restoration companies have a website. You have to constantly improve yours.
You also want to create a marketing strategy specifically to target insurance agents. For example, this means adjusting your SEO techniques and content. Doing so will allow your damage restoration company to appear on search engines and boost your overall rankings.
Running a restoration business is a lot of work, and it can be difficult to do everything on your own. In particular, marketing can become a full-time job, and it takes a lot of hard work and time to get it right. If you are looking for assistance when it comes to restoration marketing to insurance agents, we at Destiny Marketing Solutions can help. We know the best way to market a restoration company and ensure you stand out from the crowd. Contact us today to find out more and increase your insurance restoration leads.