Restoration Marketing Services that Help Your Team Get More Jobs

Owning a restoration company is a great way to lend a helping hand to individuals in need throughout your community, especially after a devastating storm or natural disaster. When you are a restoration services entrepreneur, establishing an online presence is essential, especially if you have competition near you.

Knowing how to establish your restoration business as a legitimate, trustworthy, and authoritative source can go a long way when you are attempting to attract new clientele. Working in the disaster restoration industry does not have to feel limiting, especially with the right digital strategy in place.

Give us a call for a free quote today: (888) 846-4937

How Do You Market a Restoration Company?

Restoration marketing does not have to be confusing. Internet marketing within the restoration industry is more efficient than traditional forms of marketing, as it allows you to reach hundreds, if not thousands, of users in less time compared to print and local opportunities. Creating a strategy is a way for you to learn more about your target audience while discovering the wants and needs of locals in your area.


With a highly-targeted and working Internet marketing plan in place, you will discover the following:

• Your Target Demographics: Learn more about the age, gender, and location of the locals you reach or intend to reach online. This information will help determine the best service area(s) to reach your demographic. You can use a tool like ArcGIS online to further define your service area

• In-Demand Products and Services: With a sound restoration marketing plan, discover which products or services you offer are most in-demand by your audience. Make sure to prioritize those services and products on your website.

• Feedback: Receive ongoing feedback from current followers, loyal customers, and even new prospective clients with a comprehensive digital strategy. Make sure to incorporate this feedback into your services to customers.

Give us a call for a free quote today: (888) 846-4937

Online Strategies for Restoration Companies

Marketing plans for your restoration company are likely to vary based on the type of services your business provides as well as the local area or region you are targeting. If your service focuses on flood clean-ups and natural disasters, your strategy is likely to reflect your surroundings.

However, if your team works with individuals who have been victims of tornadoes or hurricanes and other major events, you may need to update your strategy to better reflect your target prospect.

These are the primary online marketing channels where you will find success with your restoration marketing plan and increase your local market share:

• Paid Search: Consider the option of paid search ad campaigns if you want to work on boosting quick, qualified leads to your website. Ads can be a great way to jumpstart leads and calls for your restoration business.

• Email Marketing: Email is still one of the biggest tools used to promote businesses and generate sales or leads online. With an email campaign, you can connect with your audience on a deeper, more personal and intimate level.

• Content Marketing: Content is king when it comes to establishing and building a presence for a business online in any industry. Using content is extremely effective when building a reputation and professional persona online for any business, especially in competitive markets.

• Social Media Marketing: Social media marketing (SMM) is a big tool used by both online and offline marketers across all markets today. Platforms such as Facebook, Twitter, Instagram, and even Pinterest provide access to millions of users from around the world with little to no effort. Don't ignore your social media presence!

• SEO: SEO, or search engine optimization, is essential when creating a presence for your business and brand online. Optimizing your website for SEO is a way to boost its overall visibility within search engine results that are most relevant to a target audience or demographic. The result includes an increase in website traffic from relevant web searches, and, assuming your website has undergone conversion rate optimization, more leads. Ensure your SEO approach prioritizes specific keywords, services, and products, can appeal to those who need the services that your restoration company offers.

Click here to schedule a free web presence audit ($200 value)

The Power of Email Marketing for Restoration Services

Email marketing is extraordinarily powerful when it comes to creating a digital marketing plan. Using email is still one of the best ways to connect with homeowners and business owners who may be on the fence about supporting your business or using your services. Sending the right message at the right time can go a long way in increasing interest and pushing that prospective customer past the finish line.

Use emails to drive individuals to your web page or to motivate them to take advantage of an offer or promotion you currently have active. This works best for non-emergency services such as carpet cleaning. Carpet cleaners can use email newsletters to promote exclusive deals to their loyal customers and further nurture those relationships for long-term mutual benefit and a higher return on investment. Even if you provide services in a competitive market where the cost of new customer acquisition is high, email provides an avenue to increase the lifetime value for your customers. Platforms such as Mailchimp or Mailshake can provide useful demographic information than can be incredibly helpful when planning future optimized marketing campaigns. This information can also help mitigate any potential spam issues with your email marketing programs.

Don't be afraid to think outside the box and break the traditional rules with email. Target potential lead sources such as plumbers, insurance agents, and other entrepreneurs who share the same target clientele as you. This is a sure-fire way to stand out from the crowd locally.

Expert Tip: Offer referral bonuses to potential lead sources

Give us a call for a free quote today: (888) 846-4937

Other Email Strategies and Best Practices for Your Restoration Marketing Plan

• Try sending a customer satisfaction survey. Have an employee on your staff review the surveys and report his or her findings at the next team meeting.

• Reply to all emails within 24 hours. Receiving a prompt answer for a request for estimates will endear you with prospective customers, even if it will take some time to visit the property affected.

• Always include a call to action in your email newsletter

Social Media Marketing for More Restoration Jobs

Always use social media to your advantage when building a brand or business online. It's free and provides access to users right in your neighborhood and other service areas. Create a business page for your brand on top social media networks such as Facebook, Twitter, Instagram (great for before and after pictures), or Pinterest (also great for before and after pictures). Consider the audience you want to reach to choose relevant platforms that are most likely to resonate with individuals in need of your services.

Expert Tip: If you're focused on providing restoration service to other businesses, LinkedIn is a great way to connect with other small business owners in your area or target industry. You may have to approach this in two-steps: 1) connecting with the business owner and 2) connecting with the external account manager.

Click here to schedule a free web presence audit ($200 value)

Content is Still King ... even in Emergency Restoration Situations

Content is still king, whether you are the owner of a national brand franchise or if you are launching a damage restoration services operation for the first time. Providing online users with informative, relevant, and in-depth content that is difficult to find anywhere else online is a great and effective method of establishing yourself as a trustworthy and reliable authoritative source.

Expert Tip: The value is in the details. Instead of sticking to one blog per week rule, don't be afraid to spend months on creating a piece of content that blows everything on the web out of the water. This sets a very positive impression with prospective customers, and chances are, as you build trust, they will be more likely to call you when there is a need for your services.

Expert Tip: Use your name or the name of a team leader as an author on your article to increase the authority of your online profile. You want people to know that you're the subject matter expert!

Give us a call for a free quote today: (888) 846-4937

SEO for Restoration Companies

Restoration SEO can significantly help drive traffic to your website while also boosting your rankings within top search engines such as Google, Yahoo!, DuckDuckGo, and Bing. SEO is one of the oldest and most reliable methods of marketing used by digital marketers and professionals today.

A sound SEO strategy beings with knowing your target audience and understanding the keywords they're typing into their preferred search engine when in trouble.

For example, if you are located in parts of California that are subject to wildfires, you should focus on fire damage related keywords for your company's SEO strategy to optimize your visibility when your neighbors need you.

Or, perhaps you're located on the Atlantic coast, where homes and businesses are subject to flooding and water damage. In this case, water damage, and close variants, should be keywords you prioritize with the SEO component of your restoration marketing strategy.

Performing SEO optimization on a web page is done by updating page headers, titles, and even links that are used throughout your website (both internal and external links). When a restoration website is properly optimized for SEO, the website will have more prominent placement and appear within the first page of search results when on top search engines such as Google and Bing and generate more clicks compared to competing websites.

Click here to schedule a free web presence audit ($200 value)

Take a Local Approach when Marketing Your Restoration Company

Local marketing is an imperative piece for any damage restoration marketing strategy you have in place. If you want to be known as one of the top restoration companies in your local area, devising a strategy to boost your local visibility is a must.

Expand the size of the piece of your local market share by creating profiles on third-party websites like Google My Business, Bing Places, Home Advisor, and Yelp.

Expert Tip: Make sure to collect customer reviews on each of these platforms! This is one factor in improving your ranking in Google Maps.

Embedding your Google Map into your website's footer or Contact Us page is also a way to appeal to new prospective local customers, especially individuals who are otherwise unfamiliar with your business, the services you offer, and your location. Use Maps, Google AdWords, Google Trends, and Google Adsense to keep a close eye on all of the data, statistics, and analytic reports you receive with each marketing campaign you launch.

Give us a call for a free quote today: (888) 846-4937

Don't Avoid "Old-School" Sales and Marketing Tactics for Your Restoration Business

Even though times are changing and consumers are increasingly going online to find the services they need, offline marketing tactics still work. Incorporating them into your overall restoration marketing plan can be a great way to cover your bases, increase word of mouth marketing and brand awareness, and not put all of your marketing eggs into one basket.

These are some helpful ideas to get started with your offline marketing and branding:

• Go to organized local networking events, and always network even in your leisure time. Keep professional business cards with your logo, email address, and phone number handy so that you can exchange them with potential customers and partners such as insurance adjusters, roofers, equipment providers, etc. Request that your colleagues and employees do the same!

• Participate in local small business expos. These expos are a great chance for relationship building with like-minded entrepreneurs and marketing to residents. Ensure you present a professional appearance, with branded table cloths, a brochure or set of brochures with essential information, business cards, industry-relevant resources and some type of giveaway for booth visitors. Before the event, ensure your company website is up to par and easy to use. Also, use these events as opportunities to build your list of contacts for a future email marketing or paid remarketing program.

• What a better way to showcase your restoration expertise than a book? Promote it on your website, and it can open up other marketing opportunities you never considered.

• Look into advertisements on billboards in your area, especially during the time right before busy seasons. A billboard advertisement in a well-trafficked area of your city or town can provide great exposure for your restoration business. A strong offline branding strategy can drive incredible benefits for your company website.

In marketing, there is a Rule of 7. In a nutshell, this means that people need to interact with your brand at least 7 times before making a buying decision. For the restoration industry, this applies in both emergency and non-emergency situations. When a homeowner has six inches of water in their basement, they are not going to spend too much time on Google finding a provider or sifting through information on your company website. He or she is going to go with the restoration team that is top of mind or highly referred by their network.

By no means is this Rule of 7 statement a new or original concept.

According to Cleanfax, "marketing is everything you do to attract prospects".

By adding multiple touchpoints (in digital we call these impressions) on your company's online and offline owned assets, your restoration brand will be top of mind and you will see true ROI from your marketing efforts.

Your target customer has enough decisions to make in their daily lives. Make the choice easy when it's time to work with a restoration service provider. "Touch" them where they are, both online and offline.

Click here to schedule a free web presence audit ($200 value)

Realize Explosive Growth for Your Restoration Business

When you partner with a credible digital marketing agency that focuses on restoration marketing plans, you will have marketing experts on your team that will help you build your online brand. Competitor brands, local or national, won't stand a chance against your formidable strategy.

While there is no one best way to market restoration services, there are plenty of marketing techniques and strategies that go a long way in the damage restoration industry. With the right restoration digital marketing strategy and approach, you can maximize your online reach and your ability to generate damage restoration leads and referrals continuously as you expand and scale your business.

Changes in marketing are inevitable. You now have the information and should be ready for those changes.

Change your perspective on marketing for restoration jobs and incorporate innovative strategies into your marketing program, and we know you will see the benefits.

You can take strategic efforts and leverage the knowledge and recommendations on this page to take the next step in your company's growth.

In our world, nothing is worse than wasted marketing and advertising dollars stemming from an unsound marketing plan.

We focus on the important numbers so you can focus on what you do well: providing exemplary service to restoration clients. Combined, you will hit your revenue goals.

Boost the ROI from your restoration marketing campaign.

Give us a call for a free quote today: (888) 846-4937

How Do You Market Mold Remediation?

Click here to learn more about how to market your business's mold remediation services.

How Do You Get More Jobs from Water Damage?

Click here to learn more marketing tactics for getting more water damage restoration jobs for your water damage restoration company.

Read the articles below for more restoration marketing tips:

• Read about PPC for Damage Restoration Companies.
• Read about How You Can Use BNI to Get More Jobs.
• Read about 7 Ways to Improve Your Business New Year Plans [2020]
• Read about Why an Omnichannel Digital Approach is Best.
• Read about The Power of Giving Back: How Community Involvement Can Help Your Restoration Business.
• Read more about 2020 digital trends
• Read about Paid+Local+Organic: How Damage Restoration Business Owners Can Use these Strategies for Explosive Growth in 2020.
• Read about 13 Questions to Ask a Digital Agency Before Hiring Them.
• Read more about How You Can Stay Ahead of the Digital Evolution Curve.
• Read more about How You Can Incorporate Data into Your Digital Strategy.
• Learn How to Market to Fire Departments
• What are 13 Questions You Should Ask a Restoration Digital Marketing Agency?