Written by: Leonard Parker | Damage Restoration Marketing | December 5, 2019
Constant networking is very important for your damage restoration business. The best way to grow your company is through networking and you want to continuously build new relationships to ensure success in the long term.
Of course, networking can be difficult and time-consuming. It can be hard to spread the word about your damage restoration business without taking your foot off the gas. Have you thought about joining Business Network International? This is a road that a lot of companies in different sectors consider. Let’s find out more about this organization and how it may help you find more jobs.
Business Network International, or BNI for short, is an international organization that helps businesses make connections. It’s the largest referral network in the world, with weekly meetings that allow you to boost your profile, learn new skills and build a strong network for your damage restoration business. There are over 200,000 members across the world, with around 7,500 local chapters.
When you become a member, you can visit your local BNI chapter. The underlying philosophy of the organization is Givers Gain. This is the idea that by helping other businesses, they will help you in return.
There are weekly meetings that you can attend. You are only allowed a few absences each year, so it is important to be committed and ensure you go along to the meetings regularly. You can always attend some meetings casually with your chapter before joining so that you can try it out first.
Be prepared for some public speaking. You will have to pitch your damage restoration business to the other companies attending. After all, it is a networking opportunity and you gain the most when you are an active member.
There is an annual membership fee that you will have to pay to join a BNI group. This can vary from $400 to $600 per year. There can also be costs for your BNI chapter, which can include venues, travel costs and food. However, if your referrals are successful, you can easily offset that cost for your business.
You will probably be wondering if joining BNI is really worth it. Can it really work for your damage restoration business? Are those BNI horror stories true? The short answer is yes, BNI can be beneficial if you join in and really grasp the opportunity with both hands. There is a structured agenda and networking opportunities that allow you to learn and grow.
Let’s not forget that referrals are crucial for gaining new clients. It’s important to work on your website and generate organic traffic. But a lot of businesses forget to have a strategy when it comes to referrals. It is equally important to think about how you are going to gain referrals in order to grow your clientele and revenue. This is where BNI comes in.
If you are committed, it is a good opportunity to meet like-minded companies. The great thing is that you don’t just swap business cards with other professionals and hope for the best. You can establish real relationships that can provide long-term referrals for your business. Not only can those businesses help you, you can help them too. These are mutually beneficial relationships. The good thing is that there is only one service professional per BNI chapter. This prevents there being competition for referrals.
We all know that referrals boost the credibility of your damage restoration business. This is especially true when they come from trusted sources. The good thing is that you can get to know which companies you will be working with through using this business network. Even if you have a busy schedule, BNI is a chance to gain ongoing referrals throughout the year, thanks to the regular meetings.
To conclude, BNI can be a good way to network and grow your damage restoration business. You can attract new clients that need help in an emergency. The weekly commitment provides you with a continuous strategy. You still have to focus on gaining organic traffic from Google, too. It is crucial that you do not neglect this part of your marketing strategy. If you need help with marketing techniques and with how to gain more customers for your damage restoration business, contact Destiny Marketing Solutions today.