Written by: Leonard Parker | Damage Restoration Marketing | 30th September
Running a successful restoration company requires the ability to gain the trust of locals in the areas you serve while also providing high-quality results. Knowing how to effectively implement restoration marketing ideas is essential to help build a professional reputation for your business and brand. One of the most essential damages restoration marketing tools includes SEO. Restoration SEO is extremely valuable and can significantly impact the overall success you experience online and in your local region.
SEO is also known as search engine optimization. Search engine optimization has been a tool used by web developers and digital marketers alike since the dawn of the internet and public websites. Websites that are optimized for search engines such as Google, Yahoo!, Bing, and DuckDuckGo are much more likely to appear within the first page of search results whenever a user is browsing for relevant keywords and phrases. An optimized website that appears frequently within search engine results is likely to receive more online traffic, leads, and clients.
Restoration SEO is search engine optimization that is hyper-focused on the damage restoration services you offer and provide to clients in your area.
Some of the most notable benefits of optimizing your website for search engines include:
Boost Your Ranking: Websites that appear within the first page of search results are much more likely to receive visitors and gain traction online. Individuals who use search engines are seeking quick results and feel as if websites that appear first are more authentic and trustworthy. If your restoration company's website appears above other competitors in your local area, it is much easier to generate restoration leads and new clientele.
Improve Your Page Rank: Search engines such as Google provide page rankings for websites, informing users of a website's validity and trustworthiness. The more optimized your website is, the better your page rank will be from Google. A website with a higher Google page rank is likely to appear more professional and legitimate, which may increase lead generation and overall sales you generate.
Build a Professional Reputation: When your damage restoration's website appears first within local search results, it generates more leads and interest in your business. In addition to honing in on search engine optimization, add your restoration company to Google MyBusiness to expand your online reach even further. Using Google My Business is also a great way to generate and establish the presence of your restoration company online while boosting your website's SEO.
When you are ready to begin optimizing your damage restoration's website for top search engines, it is important to research and become familiar with the most commonly searched words and top keywords that are most relevant to the services and products you offer.
Research top searched words and find the top keyword for restoration companies in your area by using free tools such as Google Trends. Consider the type of services you provide and which services that you offer are most popular and always in-demand. Research and compare keywords and common phrases that are most frequently associated with the damage restoration services you offer.
Compare the popularity of various phrases and keywords over time to create content, blogs, and new pages on your own website to fulfill the demand of your audience. Implementing keywords properly and effectively throughout your website is essential to avoid spamming search engines or having your website blacklisted from top search engines altogether.
Whenever you are optimizing your restoration company's website, it is important to do so in a manner that is legitimate and acceptable according to any rules or regulations top search engines currently have in place.
Restoration companies operate in an extremely niche market, providing you the opportunity to hone in a specific audience once you begin working with your website's SEO. By taking the time to improve your website's search engine optimization, you are increasing the number of restoration leads you are able to generate while also solidifying your place online as one of the most trusted and top restoration companies in your area.
Are you ready to optimize your restoration company's website for local SEO? If so, click here to learn more about our restoration SEO services today.