Written by: Leonard Parker | Damage Restoration Marketing | 30th November
Everyone says that a new year is a chance for a new beginning. Perhaps you have not had the best year with your damage restoration business or maybe you are looking to increase your customer database in 2020. Either way, there are ways to improve your business going forward.
You may be wondering what you could do to give yourself an edge over the competition. We have seven ways you can take your new business plans to the next level and aim for success. Check them out.
You have to think about the future if you want to create a successful new business plan. Of course, this means planning what you would like to achieve in 2020. However, creating a five-year plan is also beneficial. Having clear, long-term goals will help you create an appropriate 2020 plan. All of your goals for 2020 should be a stepping stone to achieving your five-year plan.
It's easy to get lazy when it comes to your website. But, in the digital world, it is an important part of your overall message to your customers. It may be time to review your content and update it. This will help to improve your new business plans. Concentrate on sharing your brand's story.
These are the marketing techniques you can employ to attract customers to your website:
You have to make sure everything is organized and your records are kept up to date, including things like insurance claims and sensitive customer information. Of course, we also know how easy it can be to fall behind. When you are not organized, you waste a lot of time; valuable time you could be spending doing something else. You also have a duty and liability to keep records managed properly. Part of your New Years plans should be getting on top of record keeping. This is going to help you start the year on the right foot.
Let's not forget about the men and women on the ground. As your business grows, their schedules may become overwhelming. It is essential that there is a management system in place to organize and keep track of employees. Going digital with your approach is a good idea because everyone will have access to their schedule on the go. There are a lot of good management systems out there that have alerts, online tracking and messaging so you can organize and keep in contact with your team.
It is easy to focus solely on attracting new customers when looking for new revenue sources. However, you should never forget your existing customers and those that have used your restoration services before. With the new year just around the corner, check in with them and see how everything is going. Gaining loyalty is important because if these customers have problems in the future, you are the first company they will think of. They are also going to recommend your company to people that they know. So, send them an email, mail a card or even give them a call. You may be surprised by what this simple gesture could lead to in the future.
You want 2020 to be better than 2019. So, you've got to include refreshing your marketing plan in your New Year's plans. Marketing is essential for big and small businesses. It's going to help build awareness about your brand and convert leads into sales. You have to start by analyzing the data and determining what parts of your marketing strategy are not working. Then, you can adjust.
Here are some ways you can improve your marketing:
Utilise social media websites;
Create a blog on your website;
Partner with another business; and
Use Google MyBusiness.
Not everybody has the time or energy to market their damage restoration business. You can always contact us at Destiny Marketing Solutions to request a quote.
With everything going well, your business should be booming. With an increase in customers and busy schedules, it is time to grow your team. This is not just about adding numbers to your employee list; it is important to spend time finding the right people for the job. It is more about quality over quantity. You cannot do all the hard work by yourself. Offloading some of the responsibility can lead to good results and help you not burn out.