Written by: Leonard Parker | Damage Restoration Marketing | 15th October
The goal of any digital strategy for any business is to improve the profit and revenue-generating capacity of the company and give a boost to their return on investment. Embracing big data and actively working to incorporate and integrate it with business processes and methods is a great and very effective way of doing so. A brief survey of the current business and marketing landscape will show you that data-driven companies and businesses are the ones that enjoy the greatest success in this competitive environment. In fact, a McKinsey analysis showed that data-driven companies achieve some 15% to 20% higher return on investment than their counterparts.
Big data has been one of the trending buzz words in the past few years but, recently, it has become a staple in the world of business and marketing. The value that big data brings to marketing and sales and how big a part it plays in changing the way we target customers and cater to their needs cannot be overstated. As easy as it may seem to accept the role of data in the modern business realm, it is not as simple when it comes to going through with its integration. So, how can a damage restoration company incorporate data into their digital strategy? Let's take a look at some methods you can adopt to drive data towards the core of your business and marketing processes.
This question should be one of the very first on your mind as you head into this process: Will the players in your company accept the change or will they be resistant to adopting a different digital strategy than the one they have been following so far? For a successful data-driven environment, you will need all hands on deck as it will completely change the basis of what your company operates on. You will need to supplement them with all the knowledge, training, and equipment they will need to make the transition to embracing data wholeheartedly.
You cannot successfully exploit the advantages of a data-driven strategy unless you get the necessary IT and equipment to support the implementation of those insights and ideas. The proper technology at the helm can help you save a lot of time and effort when thinking about implementing a particular data-driven digital strategy. As such, it is important that you map out a model of the ideal strategy implementation process and note your requirements beforehand. This will make the integration process as smooth and faultless as possible. You may even want to look into the likes of cloud-based solutions and integrate them with your existing on-premise tech to create a modern, hybrid blend of tools to support your digital strategy.
If the customer does not like what they are reading on your site, they can very easily just click on another link and find what suits them best. You have to be able to capture their interest and let them know that you are there to cater to their home restoration needs the way they need you to. Instead of going for a more generalized approach, you need to personalize your messages and customize your content to target specific sections of your large consumer base. This increases your chances of actually scaling and winning a loyal customer. With the power of big data in your hands, you can use input to figure out the interests and habits of your customers and plan your marketing strategy around that information.
Once you have the data and knowledge you need to make a transformative change in the way you conduct your sales, manage leads, and handle customer relations, do not be afraid to hand it over to action takers to implement the change driven by the smart use and exploitation of your company data. Your entire team should be a part of the data integrating process and this ties back in with the concept of building a business culture where data lies at the center of all things and processes. If you are receiving data regarding a problem that a broad section of your consumer base is facing, let it be known to the service delivery people at your damage restoration company and not just the supervisors or managers. This way, customer service can be improved at every level of the chain.