Written by: Leonard Parker | Damage Restoration Marketing | 21st November
The damage restoration industry is a competitive space and in order to remain relevant among the plethora of tough competition, it is important for you to remain flexible and adapt to the changes that the industry constantly experiences. Utilize consistently evolving technology and changing practices to keep your marketing fresh and engaging, ensuring that you and your business are able to keep up with the changing tastes and expectations of the public that you aim to serve.
Let's look at the top digital marketing trends that you should look out for in 2020.
We have all had the opportunity to interact with a chatbot at some point in our surfing experience and you can only expect those experiences to become far more frequent as time goes on. Chatbots are essentially computer programs that employ the use of machine learning to interact with customers in a human-like fashion so as to carry out a natural conversation and answer the consumer's questions. If your business puts chatbots in place to deal with simple queries, you will save a lot of time and resources.
Messaging applications on social media and other platforms have become the primary means of communication for many individuals who regularly use their phones for any and all purposes. This is something that you can capitalize on. With over 1.6 billion active users on WhatsApp and 1.3 billion monthly users on Facebook Messenger, it is easy to see that social messaging platforms are a popular choice among the general audience and a great way to communicate with them. As a damage restoration company, your goal is to ensure the customer's convenience while you are providing your services, and communicating with them through messaging apps that they are using on a daily basis is a great way to do that.
Speaking of messaging apps and using them as a means to communicate with your customers, it is also a great opportunity to personalize your messages to better appeal to the particular needs and tastes of that one customer in particular. With competition increasing daily and competitors adopting new and improved technologies and innovations for better service delivery, consumers are looking for brands and services that truly put them first. With so much big data available from your existing resources, it is time to leverage consumer information and behavior and start delivering content through extremely personalized campaigns so that your business can stand out.
With the increasing popularity of voice assistants such as Siri and Alexa, voice-based search is going to experience significant growth in the coming year as more and more people start to run their primary searches through voice commands. You may not think it's a big change, but you will have to make significant changes in your marketing strategy to adjust to this new development. The key to optimizing voice searches is to take into consideration how a person would inquire about your service. They would most likely use relatively longer sentences and longer keywords which you will have to incorporate into your SEO profile. They would be more conversational in nature as opposed to just using a statement like in a written search and it may be in the form of a question.
Statistics show that the average individual responds much more positively and frequently to immersive graphical content than they do to simple text. That is why it is no surprise that video marketing is set to be the fad in the upcoming year. Among those businesses that have already implemented this practice into their strategy, 72% claim that they have experienced an improvement in their conversion rate. 52% of their customers say that they felt more inclined to go through with the purchase of the product or service after viewing video content. Whether you are marketing on YouTube, Facebook, or your own website, video content keeps your customers engaged and helps deliver relatively dry content in a much more digestible format, equipping the consumer with the knowledge they need to make the right decision in half the time.
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