Businesses Negatively Affected by the Houston Rodeo Cancellation

Texas, as well as the rest of the country, is grappling with a new day-to-day reality under the threat of COVID-19.

The World Health Organization has declared the outbreak and spread of COVID-19 a pandemic. People are in quarantine, social distancing is strongly suggested, and major events that attract loads of people are being canceled, like Austin’s South by Southwest film festival and Houston’s Livestock and Rodeo Show.

The effect of these cancellations isn’t just social but economical. Massive amounts of revenue will be lost, and hundreds of workers will be out of a job.

This was the case this week when Houston officials announced they would be canceling the Houston Livestock Show and Rodeo due to the presence of the highly contagious virus. Officials announced their decision on Wednesday, mainly due to the community spread of COVID-19 in Montgomery County.

To mitigate the adverse effects of COVID-19, Destiny Marketing Solutions is offering pro-bono consulting for any businesses affected by the coronavirus.

 

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Houston Rodeo

Texas has 44 confirmed cases of the coronavirus and 11 are in quarantine at Lackland Air Force Base. Even more tragic, the first threat of community spread resulted from a person, who later tested positive for the coronavirus, who attended a barbeque at the Houston Livestock Show and Rodeo. Now officials are girding themselves for more cases as a result.

The economic effects are severe as well. Last year, Houston made $227 million in economic activity due to the Rodeo, and the event attracted 2.5 million visitors and supported 3,700 jobs. The effect of canceling such a large-scale, cherished event is tragic.

 

Insurance Woes

Like its sister-cities, San Antonio and Austin, both of which hold annual events that generate massive revenue for the cities and the state, the Rodeo’s cancellation does not fall under any insurance premiums.

Neither the Houston Rodeo nor SXSW – Austin’s film festival – nor Fiesta – San Antonio’s big to-do – had disease-specific cancellation policies as not many large-scale events do. And once the threat of COVID-19 registered, insurance for such widespread epidemics evaporated.

 

No More Rodeo

With the cancellation of the Rodeo, vendors, visitors, and livestock show participants are all packing up and going home far sooner than anyone expected. The Rodeo is the city’s largest annual event, and this year, much like March Madness, no one will be in attendance. Businesses in and around Houston will suffer from the fallout of these cancellations.

One of the most insidious aspects of this quickly spread virus is that it can take a few weeks for symptoms to present. Much like the visitor to the Rodeo’s barbeque, many people who have COVID-19 will continue to expose others in public places without knowing they have the illness. Americans have reacted to this threat by boarding up figurative windows and hunkering down to weather the storm.

Businesses, on the other hand, can only hunker down so much. Without expected revenue-generators like the Houston Rodeo and Livestock Show, local businesses, especially small ones, will flounder and possibly sink under this financial strain.

That’s where Destiny Marketing Solutions can assist. We want to help your business stay afloat during this time of heightened fear.

 

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Pro-Bono Consulting

Destiny Marketing Solutions, one of Houston’s premier marketing companies, is offering its services to any business negatively affected by the virus. Americans, and Texans in particular, are feeling the squeeze of social distancing and a stalled economic engine, and small, local businesses may be squeezed the most.

To lessen the financial blow that accompanies this massive pandemic, Destiny Marketing will help any business negatively affected by the cancellation of the Houston Rodeo and Livestock Show. Call us at (888) 846-8937 to set up your pro-bono marketing consult today.

Why Small to Medium Sized Business Should Step Up Their Marketing Game During the Economic Downturn

With a looming economic crisis on the horizon due to the recent COVID-19 pandemic, many businesses are developing strategies to enable their companies to stay afloat.

If you have been impacted by the recent cancellation of the Houston Livestock Show and Rodeo, and other local events, you may be considering scaling back on your marketing.

For small and medium-sized businesses, an economic downturn can present an opportunity to get an edge over larger businesses in the same market sector. Doubling down on your marketing strategies can build your business long-term.

 

Digital Marketing is Ideally Suited to an Economic Downturn

For companies trimming their marketing budget, digital marketing offers an affordable way to maintain brand presence. Local and social marketing campaigns are a faster way to access your customer base to keep them up to date on the latest company developments during the COVID-19 outbreak.

Digital marketing is also the safest way to build your business during COVID-19. It allows you to minimize any in-person marketing tactics, which are not only risky when it comes to the health of your sales team but also slows down your ROI.

At Destiny Marketing Solutions, we can help you optimize your digital marketing tactics by adapting strategies to find the most cost-effective way to generate more leads and increase your sales conversion rate even when the market is down.

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Marketing Builds and Maintains Your Brand

Trust is paramount during an economic downturn, so it is more vital than ever to continue to build and maintain your brand identity. Your brand helps you retain your loyal customers, which can help your business to maximize sales on a minimal marketing budget.

Return customers are more likely to buy from a company regardless of the economic climate due to the trusting relationship they have developed. Destiny Marketing Solutions can help you to channel your marketing efforts toward your loyal customer base to help you see higher sales conversions and a greater ROI.

 

Digital Marketing Generates Quantifiable Data

Small and medium businesses have more room to be flexible in their marketing strategies during an economic downturn. But market agility relies heavily on gathering data about your customer base to help streamline your marketing campaigns. It also means diversifying your strategies to reach more of your audience.

Digital marketing strategies enable you to gather quantifiable data that can be used to refine your tactics over time and optimize your marketing strategies.

 

Increase the Strength of Your Business

A clear online presence during an economic downturn is taken as a sign of company strength and stability by your customers, and by not cutting your marketing budget during an economic recession, you prevent other businesses from monopolizing the market.

A visibly strong business during a crisis is more likely to see increased customer loyalty, as well as customer acquisition after the crisis passes.

 

Marketing Keeps Your Company Relevant

Increasing your marketing strategies keeps you on your customers’ radar. Use your marketing campaigns to inform your customers of the latest updates on COVID-19 and how they can rely on your company to see them through this dire time.

Regular social media campaigns, as well as generating quality keyword-related content, make your company more visible during an economic crisis. Destiny Marketing Solutions can take the stress out of maintaining a social media presence and optimize your content so you can focus on providing quality products and services for your customers.

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The Takeaway

Ultimately, reducing your marketing efforts lessens your brand visibility and credibility, and if your customers can’t see you, they are less likely to buy your products and use your services.

Take advantage of the economic downturn during the COVID-19 outbreak to double down on your company’s marketing efforts to help your small to medium business to rise where larger companies will fall.

For the best digital marketing strategies for your business, contact Destiny Marketing Solutions at (888)-846-4937 to schedule a consultation and how we can help grow your business.