Written by: Leonard Parker | Damage Restoration SEO | 15th November
When it comes to digital marketing in the damage restoration business, you need to ensure that you always remain up to speed with the latest trends and techniques. This ensures that you stay on top of your competition and consistently improve your organic website traffic as well as your overall return on investment. Search engine optimization or SEO is one of the most important aspects of a successful digital marketing strategy and is often the very first thing that companies invest their time and effort in. The main reasons are that it is free and has the potential to produce substantial and long-standing results for the respective business.
Local SEO, as you may deduce from the name, is a an approach to search engine optimization which is done in order to increase your visibility when it comes to location-based searches. This means that your website will be shown to individuals who are living in the local area and are much more likely to avail themselves of your services as opposed to people who are living in a different city or state. The goal of an ideal SEO driven digital marketing strategy is to gain exposure from a very targeted portion of their general audience so as to increase the chances of positive interaction. You do not want to waste precious time and resources marketing to people who have no means to access your services. When employing the use of local SEO, you will need to specify your location in detail, including the city, state, zip code, and other geo qualifiers. That's because when an individual located in a particular region runs a search for a business or service, Google will prefer results that correspond to the user's locality.
Google MyBusiness is a great tool for getting more visibility for your restoration company and driving leads (when you're ranking in the map pack).
When creating your online business profile, make sure that the business name, address, and contact information mentioned is consistent across all online platforms and profiles. If there is any discrepancy or mismatch, there is a big chance that Google will consider it erroneous or not credible enough and thus avoid using your listing in the search results.
Learn more about citations for your restoration company below:
In addition to your geoinformation, it is a good thing to supplement your online presence with real and honest customer reviews that are a true reflection of the quality and standard of the services you provide. This gives the user a clear idea of what to expect when coming in to use your services. Good reviews and ratings left by other users encourage viewers to take that step and make that call or visit to your business.
More about the importance of good reviews and brand reputation management for your restoration company below:
In the modern internet age, most people tend to use the web to find various services that they require. Once they find an appropriate match online, they will then proceed to contact them either by dialing the phone number provided on the online page or by directly visiting the company at the listed address. Studies and observations have consistently shown that over 70% of users tend to click directly on the business phone number provided in the Google search results. This shows the importance of local SEO in enabling you to generate and capitalize on qualified leads that have great potential to turn into loyal customers in the near future. That great conversion rate is the golden reward of investing your effort to create a good local SEO profile for your damage restoration company.
When it comes to local SEO, you do not even need to have an extensive or dedicated website for your business. Google will still show your listing and that will allow you to engage with locals who are actively searching and are in need of the services that you offer.
Ultimately, good use of SEO enables you to reap great short and long term rewards in the form of qualified leads, higher conversion rates, and greater positive engagements, leading to better revenue generation and an improvement in your business's ROI. Contact our friendly service team today for more information or a free quotation.
Learn more about local SEO for restoration companies below: