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Solar eCommerce SEO

SEO for solar eCommerce companies is more important than ever, with solar energy being one of the biggest and fastest-growing industries in the world. These companies are able to increase their conversion rates by optimizing their eCommerce store for keywords related to solar energy and renewable energy products. In this blog post, we will discuss eight strategies that you can use in order to get more customers on your website and convert them into paying customers.

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Pick a Strategic Name (and Domain) for Your eCommerce Brand

The first step is choosing a good domain name like SolarCity's "solarcity." This is how you choose a good domain name for SEO. A good domain should include your most important keyword, such as solar + your product category. Make sure you are strategic in choosing your company name, so that your domain will be branded but also optimized for SEO.

Develop a Comprehensive List of Target Keywords for Your Solar Company

Next you will want to find the right SEO keywords for your business with a free keyword research tool like Google Adwords Keyword Planner. You will need to come up with relevant phrases that people are searching for on google when looking for products or services like yours. It is also important not only to target potential customers but just as importantly, potential employees who might use these search terms if they're looking at job websites like LinkedIn. Using the Google Keyword Planner tool,you could enter "solar" into the keyword field and then choose solar + your product category. Next, select the country and language you want to target for those keywords.

Optimize Title Tags for SEO (and Clicks from Your Future Customers)

The next step is making sure that your site has a good title tag on the page. A good solar eCommerce website will have "solar energy" in its title, or close variation, and this can boost traffic by up to 25%. It's also important not to use too many keywords which might put your site at risk for ranking penalties. A good title tag should use one keyword per page and should be descriptive of the content on that page. Also, put yourself in the mind of your potential customers. What do you want their first impression to be of your solar company? Keep that in mind as you build out the title tags for each page of your website.

Follow Google's Best Practices

Keep the following in mind:

  • To prevent your title tags from being truncated, try to keep them at 70 characters or less
  • Keep the meta descriptions for your website at 160 characters or less. Think of these as mini advertisements for your solar company in the Google Search Results. The more enticing your meta description, the more likely you will get that click from your target audience.

Make Your Website Beautiful with Well Chosen Images

There are other forms of content aside from text. Include plenty of images throughout the site. This way, when people are browsing through Google Images they'll be able to find your solar company! The more specific an image is related to solar or renewable energy sources will help it get higher rankings when someone searches for these topics on Google Images.

  • Emphasize quality with your images. You want to provide the best presentation of your solar eCommerce's brands products as possible.
  • Use a combination of target keywords and brand names for your product image file names and ALT tags.
  • Optimize your images for load speed, ensuring they are no larger than 100-150KB.

Core Web Vitals

Google is placing increasing important on your website's usability, which includes mobile friendliness and load speed. Use the Google PageSpeed Insights tool to see how your website's load speed can be improved.

The higher, percentage wise, you score on this test, the better it is for SEO purposes.

Which Metrics are Important?

Concentrate on the following metrics: Largest Contentful Pain, First Input Delay, and Cumulative Layout Shift.

For every 500 milliseconds in load time improvements, you can improve your page's overall rank by the following:

  • +0.07% to +0.14% for desktop sites
  • +0.09% to +0.18% for mobile sites

Leverage Analytics to Monitor and Improve SEO

Google Analytics (GA) will tell you what parts of your site are performing well from an SEO perspective and which need improvement in order to rank more highly in search engine results pages (SERPs).

Your GA report should provide a list of keywords that have generated traffic for your site and offer suggestions about where these visitors entered the site from or other actions they took following their visit.

If there are any problems with page loading speeds identified by analytics data then work at improving them as soon as possible. To start optimizing a webpage, leverage this data to make changes that will increase your site's performance in organic search.

Don't Forget about Google Search Console

Besides GA, you should also pay attention to Google Search Console for any alerts or notifications about crawl errors or other important information relating to the indexing of your website and its pages from a SEO perspective.

For example, if site speed is poor then it could result in lower rankings because crawler bots are unable to process content as fast as they would like."

Optimize Your Website's Content

It is important to write content that will engage your audience and encourage them to stay on the site. Visitors who read about what you have to offer are more likely to purchase from your company or sign up for a newsletter, which can help build customer trust.

How to Incorporate Keywords in Content for Your Solar Company

To improve SEO rankings, it's also essential to use targeted keywords in all of your web copy. Keywords should be used both in the title tags as well as within the text itself so search engines know what they're looking at when indexing content.

After optimizing their website with these methods, your solar eCommerce website should see positive results right away!

Ensure a Sound Foundation with Technical SEO

In addition to the suggestions listed above, ensure your website is technically sound and secure by following this checklist:

  • Install SSL certificate on server or obtain an EV Certificate if selling products online
  • Update all plugins and plug-ins; especially those related to code management such as minification and features that enhance your customers' website experience.
  • Create a robots.txt file to list any sections of your site that should not be crawled or indexed by search engine crawlers (e.g., images, behind the scenes files).
  • Build and maintain an XML sitemap for all pages on your website with different frequency settings from one day up to six months. Consider adding an HTML sitemap to make your website easier to use. Have your developer place a link to the HTML file in the footer of your website.
  • Fix broken links on your website.
  • Check for duplicate content on the pages of your website and create a list of those that have been duplicated which will allow you to remove them from Google's index so as not to dilute their authority
  • Include social media icons at the end of blog posts for visitors who may want to share what they've just read. Be sure there is room for people sharing across all platforms including Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
  • A technical audit is also important in order to identify any issues related to errors such as broken links, redirects leading nowhere, issues with canonicalization, and site security issues.

These SEO strategies can help you grow your business in a sustainable fashion.

The solar eCommerce vertical can be very competitive, and you need every advantage available to help your website reach its full potential.

How We Can Help Your Solar eCommerce Brand

At Destiny Marketing Solutions, we provide ourselves on partnering with providing effective SEO strategy and execution for our solar eCommerce partners. We are a digital marketing agency focused on helping solar eCommerce like yours grow exponentially.

What Makes Our Solar SEO Services Different?

We’ve developed a proprietary SEO Audit Tool, which we use to identify issues related to functionality, UX/UI design, and performance.

Read More about Our Solar SEO Resources:

Solar Local SEO

Solar Keywords

Read More about Our Solar eCommerce Digital Marketing Services:

Commercial Solar Marketing Tactics

B2B Solar Marketing Tips

Commercial Solar Brand Building with Content Marketing

B2B Solar Sales Challenges

Commercial Solar Lead Generation Tips

How to Generate Solar Commercial Leads

How to Perfect B2B Solar Lead Generation

Commercial Solar Content Strategy