Written by: Leonard Parker | Uncategorized | 29th June
1. Ask for References and Look for Reviews
The first step in finding the right right Houston SEO company is to ask for references. Most reputable companies will be more than happy to refer you to their past clients. This will allow you to get an idea if the company is doing a good job for past and existing clients. You also want to look for reviews on Google, Yelp, Glassdoor, and even the BBB if available. See how they work with clients. Compare all the pros and cons of working with this company.
2. Evaluate Case Studies to Find the Right Fit
Just because the Houston SEO specialist has satisfied clients doesn't necessarily mean it's the right fit. Look for case studies on the Houston company's website. You want to see that the company has experience in your market or industry. The experience means that they'll know exactly how to build your campaign the right way. They can avoid a lot of trial and error while also approaching the campaign with an effective strategy.
3. Get an Idea of How They Work with Clients
The best Houston SEO company is one that will work with you to build your campaign. There are a lot of nuances and details that only you will understand about your business. These things can only be learned by working closely with your company. That's why you want to work with a company that engages with their clients, provides updates, and is open to a dialogue. Some companies would rather put their clients aside because too much interaction gets in the way of the campaign.
4. See If They Future-Proof Your Campaign
SEO is always evolving. That's why you'll want to work with a company that focuses on future-proofing campaigns. For example, they may focus on things like voice search, on page engagement metrics, integrating social media for link building, etc. Ask if the company is doing anything to adapt to future changes that their competitors are not doing.
5. Work with a Data Driven Company
The best Houston SEO service provider is one that will focus on the data and not theory. You want to ensure that they track things like which keywords are the most profitable, are always on top of referring keywords/traffic sources, and CTR for your meta description. The data is what helps you make the best decisions in a SEO campaign. A company that doesn't dig deep enough can only do so much for you.
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6. Avoid Companies that Engage in Black Hat Practices
If a company promises you quick results or guarantees a specific result, it's usually a red flag. There are ways that you can manipulate the algorithm for quick rankings, but they usually don't last. A big clue that they might be using black hat strategies is if they mention that they use a secret tactic. SEO is pretty straightforward and the magic is in how you execute the campaign, not some secret knowledge.
7. Work with Local Houston SEO Experts
If you're looking for SEO in Houston, chances are you're looking to target local customers. A local SEO campaign is different from a normal SEO campaign. That's why you want to work with a company that really understands how to help you rank for local results and get Houston customers in your area coming in to your business. Yes, both types of campaigns are similar, but the small differences do make a big difference in the outcome of your campaign.
8. Make Sure that They Focus on Content
One of the biggest mistakes that many SEO agencies make is that they overlook content. Content creation like blogging, video production, and infographic design is important as it provides visitors that are looking for specific information with value. It also plays a large role in onpage optimization. And if you want to use content to build links, you have to make sure that they are high quality. It can be really difficult to do well with a SEO campaign without a strong focus on content, so don't rely on a Houston SEO management service that disregards it.
9. Hire Companies that are Serious about Transparency
You want to make sure that the companies you're looking at are transparent about the SEO campaign. This means that they should provide you a detailed plan of how they are going to execute your campaign. This should be followed up by a general strategy and specific targets for your campaign. Monthly reporting and general updates should also be given so that you are in the loop with what's going on.
10. Find a Company that Offers a Competitive Price
Many Houston businesses are working with limited budgets. You need to make sure that you shop around with different companies to get a competitive price. It's important to remember that the lowest price doesn't mean the best deal. At the end of the day, you're looking for value out of your campaign. Some companies will offer discounts for longer term contracts or bundled services, so figure out a way to lower your costs when working with a company.
11. Go with a SEO Company that Offers Other Digital Marketing Services
While you may be looking for the best SEO services in Houston, you should also be thinking about other digital marketing services you may need. For instance, you may want to add social media marketing into your marketing mix in the near future. Rather than working with multiple companies, it's better to work with one company that offers multiple services. This makes everything cohesive, easy to manage, and reliable.