SEO & Digital Marketing Trends for Houston Business Owners: 12th Edition

Written by: Yolanda Rangel | Uncategorized | 19th July

Houston SEO agency

 

Future of Search using Emojis

Emojis have been around for years but the future of emojis in search queries is expected to grow. Learn more so you don't get left behind. 

We see emojis being used mainly by millennials and GEN Z age group. Let's take this bottom search for example. They are searching for pizza near me and guess what? The business that used the emoji pizza ranked the highest.

houston local seo agency

Image from Search Engine Land

Don't forget to add relevant emojis to your next youtube video title or meta descriptions.[Learn More]

 

When Should You Business Use PPC vs. SEO

Seo or Search Engine Optimization is using strategies to get found online organically. Your business will rank higher and for longer with this method. This method is ideal for local businesses.  In addition, you are more trusted than a paid ad. PPC or Paid Per Click is just that, you pay for people to click on your business.

I feel bias towards both but it comes down to what type of business you have and what audience you are trying to reach. If you have a service only available for a short period of time then PPC is best. You will just need to spend time researching your audience and how to effectively build a campaign that targets them. If you are an evergreen business offering services of products that never go out of style then SEO is the way to go. 

But even after all your work, you will have some consumers that avoid ads at all costs or say ads are the way to go. [Learn More]

 

6 Ways to Rank your Content in 2019

With everyone having ADD these days your content should be catered as such. Here are some ways to add some flare and rank with content.

  1. Mix it up with text, images, and video. It's really a hit or miss when using only text since some people may bounce with too many graphics. Testing out never hurts.
  2. Write, read edit, write read edit then get someone to read and edit your content.
  3. Play with long and short content to see what your audience likes more. You may be surprised that many favors straight to the point information.
  4. Stay original and avoid scraping from other websites. You want to be an authoritative website, not a copycatter.
  5. Write content to satisfy mobile or desktop users. Mobile users tend to want straight to the point information while desktop readers want to devour a full container load.
  6. Make content form match the layout of the page. [Learn More]

 

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