Written by: Yolanda Rangel | Uncategorized | 19th July
Emojis have been around for years but the future of emojis in search queries is expected to grow. Learn more so you don't get left behind.
We see emojis being used mainly by millennials and GEN Z age group. Let's take this bottom search for example. They are searching for pizza near me and guess what? The business that used the emoji pizza ranked the highest.
Image from Search Engine Land
Don't forget to add relevant emojis to your next youtube video title or meta descriptions.[Learn More]
Seo or Search Engine Optimization is using strategies to get found online organically. Your business will rank higher and for longer with this method. This method is ideal for local businesses. In addition, you are more trusted than a paid ad. PPC or Paid Per Click is just that, you pay for people to click on your business.
I feel bias towards both but it comes down to what type of business you have and what audience you are trying to reach. If you have a service only available for a short period of time then PPC is best. You will just need to spend time researching your audience and how to effectively build a campaign that targets them. If you are an evergreen business offering services of products that never go out of style then SEO is the way to go.
But even after all your work, you will have some consumers that avoid ads at all costs or say ads are the way to go. [Learn More]
With everyone having ADD these days your content should be catered as such. Here are some ways to add some flare and rank with content.
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