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What is Dwell Time & Why Does it Matters for SEO [Infographic]?

Written by: Leonard Parker | Uncategorized | 22nd June


If you're head first into your SEO campaign for your company's website, you're probably figuring out that SEO at times can be a black box.

There are over 200+ ranking factors, so how do you sort them out?

Well, the truth of the matter is all factors are not known. 

But, studies have shown that user engagement metrics can play a major role in your organic visibility, or improvement in this area.

Dwell time is very important.


What is Dwell Time?


Dwell time is the amount of time that passes between the moment a user clicks a search and returns back to the search engine results page.



What is a Good Dwell Time?


This question depends on your industry and competitors. But 1.5 minute to 2 minutes is a good place to start.


To learn more about dwell time, check out the infographic below for more details about dwell time and why it matters.


dwell time houston seo company destiny marketing solutions

Source: Search Engine Journal


Additional Resources for Dwell Time


What is Dwell Time and Its Impact on SERP, Why Most Blog Post Never Be Great at Dwell Time


Four Branding Efforts that Can Increase User Dwell Time


What is Dwell Time? Does it impacts your SEO?