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A combination of digital marketing services can help your business grow exponentially and standout in the midst of the other businesses within your niche in Tomball.
Here are some digital marketing tips to help your business stand out in the Tomball area.
SEO can seem overwhelming, but It doesn't have to be.
You are an expert in your field, so you may not much about SEO.
In today's competitive landscape, it's more important than ever for Tomball business owners to complete basic foundational steps to secure their place in the eyes of Google.
Proper SEO will help your website get more traffic, make you look better online, and support your referral process.
Below are some SEO tips to make sure your site stands out among your competitors in Tomball.
The primary goal of a search engine is to return websites and answers that match a user's search intent.
Strategic use of keywords and keyphrases on your site enable search engines to efficiently scan your webpages to determine their topic.
Be sure to include any keywords and phrases you think prospects may search for, as long as they fit into context of your site.
These search patterns are commonly used for those looking for products or services in Tomball.
You can adjust them to fit your business's products or services:
Always make sure to include Tomball as well as the products or services you provide.
If you are stumped on good keywords to target in the Tomball area, you can use one of the following tools to develop a strong list:
Keywords Everywhere (chrome extension)
Google Suggest
Check out the video below for more tips on how to find high potential keywords for your website:
Another great way to approach keyword research is targeting the same keywords as your competitors.
Good tools to use for this competitive research include SEMRush or aHREFs.
Modern SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google match search results with users' search intent.
By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic.
Create listings on common business listing sites and directories related to your industry, as some prospective customers may prefer to use an directory to find businesses rather than a search engine.
Examples of these sites include:
Also, make sure you have an inviting contact page with accurate contact information.
If applicable, include a map with driving directions from major throughways to the location where you serve customers.
Next, make sure you have a Google MyBusiness page for your business.
Here's an example of a Google MyBusiness profile
Follow the instructions here to set up your Google MyBusiness profile.
Use your Google MyBusiness profile to promote your services and display reviews from happy customers.
Also, share real time updates on your promotions, special offers, and service updates with Google MyBusiness posts. Learn more about those here.
Make sure these items are optimized on your Google MyBusiness profile:
Once you have verified and optimized your Google MyBusiness profile, you make your business eligible to show up for Google Maps, where at least a third of all clicks will go for your target keywords.
To check the completeness and accuracy of your business's citations, you can use Yext's free citation scanner.
Check out the Yext Business Scan tool to see how your business stacks up.
Social media offers Tomball business owners the opportunity to share thought leadership and promotional offers and increase customer engagement at a low cost.
Research suggests that engaging more customers in a well-planned and carefully organized social media marketing campaign is worth the investment.
Popular social platforms include:
Many Tomball business owners are beginning to see the benefits of having a competitive social media strategy.
We suggest establishing a presence on each of the platforms, but focus ongoing efforts on the one to two platforms where your target customer congregates online.
If you find that your target customers don't use social media much, find the spot where they congregate online.
This could be online Tomball community forums or discussion boards, chat rooms, etc.
Here are a few examples:
You want to bring in new customers in the Tomball area, and establishing an online presence is important for that.
When creating pages for your site, make sure that your company's name is identical throughout, along with your contact information. Always pay attention to details.
Online marketing, when executed properly, is an important resource when marketing your Tomball business's products and services.
Take your online presence seriously.
You must maintain your company's online presence so that you remain relevant in Tomball and surrounding areas.
If you use the above tips, online marketing will place you in a great position to attract more Tomball customers!
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