What is the Best Way to Improve SEO? Part 3: Technical SEO Tips

 

Video Transcript for How to Do Technical SEO:

[00:00:02] Happy Tuesday, beautiful people. So in this video, I'm going to go over some of the things when you're just getting started with your SEO campaign or just not familiar with SEO. Some of the things you should be looking at in regards to your Titan Quest Co so in this video, I'm going to go over broken links redirects how I use screaming frog to find these errors in a website speed optimization and mobile usability or in other words. How mobile friendly your website is. [00:00:32] I'm not going to go over a Json schema schema is no Rich data that you add to your website and you know, probably the most common example of schema if you ever do a hotel search or restaurant search, you see the star rating in the search results that's schema and action. I actually have another video where I talk about how to set up schema for your website. So I'll make sure to

To include [00:01:02] a link to that video here in a YouTube description now.

Technical SEO so why is this important? Well

user experience and user friendliness is a big factor when ranking your website if your website is slow or it's hard to use on different devices. Then it takes away from the user experience and users are going to respond by immediately leaving [00:01:32] your website. So increasing your bounce rate not staying very long on your website, even if they do go to a few pages so that take brings down your average Timeless side and dwell time. And these are user experience signals that Google is tracking and over time. If there's a trend in the wrong direction these can lead to a decrease in rankings and overall less visibility for [00:02:02] your company's website now broken links. So we've all had the experience where we've been on a website. We seen an article that we're really interested in Reading.

And we click the link and boom is a 404 error. So that's not always, you know, that's definitely not a good user experience are you're not providing a good user experience. So in these cases, you know, if you do have broken links on your website, you want to make sure that [00:02:32] either you redirect that link to a piece of content that is relevant to what the original article was about or if there is no constant there, you know, it's this isn't the best but just redirect to your homepage. But the first option is definitely preferred because you are given a user what they want when they click that link and redirects are what we use [00:03:02] to fix broken links. So let's say you have a link that's broken about let's say you're a plumber in Houston and

Have a article about emergency plumbing that you wrote back in 2008. Well, I'm sure in the last ten to eleven years there have been some updates. So you want to make sure that you update that content either directly or create a new article and read the right that owed article to the new article. [00:03:32] So

the tool I use to find broken links and other technical issues is called screaming frog now screaming frog there is a free version and this is best for smaller websites. So if you're just launching your website, you don't have many pages or you don't or you have an older website. You still don't have that many pages screaming frog is a great tool to use and it will give [00:04:02] you pretty much all the information you need about your technical SEO and in yesterday's video. I actually went over on page SEO as well and you can also find those on page SEO issues here to now

If you let's say you have a very large website screaming frog does offer a premium version of their software. I believe it's in Euros by believe the cost comes out to about [00:04:32] 150 us and that's for a year license. But if you are really focused on improving your SEO and monitoring it over time that I definitely think it's well worth the investment. Now you can see here. This is the user interface. I put in a test website that I use water damage restoration group.com, and it's pretty easy. So I'll start it from the beginning so you can see how it works.

[00:05:09] So basically what it does is crawl every page on your website and I notice some cases especially if you're in a larger company your it team my block crawler such as this from crawling your website and that case you won't be able to use screaming frog or really any other on page crawling tool like SCM rush or ahrefs among the many others out there. So in that case if you're really interested in seeing what's going on with your [00:05:39] on page and you see that you put your website in here and it's not coming back with anything. You might want to see why your website isn't crawlable. So either talk to your developer or your ITT it team to see what's going on there. Now. This is a very small website just use it for test. You can see here on the right-hand side. There are different sections here. So for the purpose of this video, I'm going to

Focus on [00:06:09] response codes so your response codes. Basically you want to see when you're looking for broken links. You're looking at 400 errors and 500 errors so you can see here that there's nothing here that that's broken and 400 errors are client error server errors or 500 errors. Sometimes there will be false positives. So it does help if you have the time or the resources to go in [00:06:39] and check manually, but you want to make sure you clean these up and you clean this up with what's called a 301 redirect. So 301 redirect basically is telling someone telling the server that when someone lands on that web on that page read the rectum automatically to another page and that's pretty pretty much how it works. Now there have been tests there. Also something called a three.

To redirect [00:07:09] which is a temporary redirect there have been tests as shown that using 3022 redirects can have some SEO benefit. I would say that's more of an advanced tactic. If you're just trying to redirect your your broken links and you're not really looking to get involved in the technical details of of the SEO benefits of redirects and just stick with 301. So those are the tried and true method and you know, they'll accomplish the goal of redirecting the [00:07:39] user to the appropriate page. Now as you can see here, I am using a 3-2 302 redirect that's for Google+. But you know, that's again, this is a test site not something I'm managing regularly.

Screaming frog very good tool and as I mentioned before you can look at other issues on the site.

And [00:08:09] perhaps I'll make another video kind of going to every tab here just so you're well aware of the capabilities of the software now going back to my list here. So we've already talked about broken links and Reader X. So if you're using a WordPress website WordPress is great for plugins. There are several plugins out there where it makes the redirect process very easy, you know, I guess [00:08:39] the old school way of doing it would just be to go directly to your htaccess file and set up the redirects manually, but that's something you're not comfortable with or if you don't have access to a developer who's experienced with that one plugin I use in there many plugins out there but one plugin I use a simple 301 redirects and basically it's really easy to use so you have two columns here.

Once you [00:09:09] install a plug-in and then in the First Column the request column you put in the old URL and then in the destination column you put in a new URL. So yeah, it's very simple to use so highly recommended if you are beginning with SEO just because of its Simplicity now there there is an option to use wildcards. So basically what this would do let's say that we had a URL [00:09:40] if we want to redirect the entire website any page on our website to another website. So the typical scenario for this is let's say you've been using an old domain but maybe you've gone through a rebranding or you know, you have brought on new business partners and you've completely changed the business name. They completely change the website URL. So what's up here? So now case you it might be a good

Eternity to redirect [00:10:10] your entire own website or old domain to the new domain other I guess more advanced reasons why we you use a wild-card. Let's say for link building purposes. You went out and purchase an expired domain that's relevant to your industry or relevant to your Niche and that case you don't want threes. Only reason why you're buying at the main is to reap the benefit of all of the domains that are pointing [00:10:40] to it. So basically how this works. I'll draw a quick diagram here.

And this is the merger technique gotcha Co I'll leave a link to his article on this in my video description. He really goes into detail about this strategy, but it's a great way to quickly build backlinks to your website. So let's say you have your website here [00:11:10] unless you some colors.

I don't know what's going on. So let's just say that's

your website

and then

you buy this expired domain. There we go. There goes the colors.

And then this expired domain has you know, so many links pointing to it.

[00:11:41] Okay. Well, I'm drawing this I've never said I was an artist so bear with me. So once you once you buy that expired domain you're going to redirect it to your website and so by doing so all of these links that were pointing to this expired domain.

[00:12:11] Once you set up that site why redirect those will now go directly to your website. So again, that's a more Advanced Link building strategy, but it does work definitely not the creator of it. I believe Nathan God. She has the best article in content out there on the strategy. So again, I'll make sure to link to it and in my video description now going back to my [00:12:41] list here. So talked about broken links restock spoken about redirects and plugins to use for that and also, you know some Advanced Techniques for redirecting for link building now, let's talk a little bit about website speed optimization. So I used to tools GT metrics and pingdom.

And I'll leave the link to the east in the description. So you'll have them. Let's run this one again.

[00:13:28] It's already running. So what I finished running, let's go over G key metric. So basically these two tools they analyze different variables on your website and it come back and give you an average load time for your website. So you can see here for my test website. This is pretty slow. You know, it's a 4.9 seconds and you can see it has a great an f and I know there could be [00:13:58] a were scored an F. But he I guess is better than F. But anyway still much area for improvement here. You can see here. It kind of gives you a breakdown. Let me zoom in here so you can see a little bit better.

It gives you a breakdown on these different different things that are slowing down your website. So of course what you're going for is, you know, your or A's and B's [00:14:28] but then you know, there could be a ton of things. You can prove to fix the website speed. But what I like about GT metric it gives you a priority so you can see all of these things that are less than b are all high priority items. Right? So, you know, if you do have a bit of SEO knowledge or technical knowledge about website development, you can go in here and fix some of these yourself but some of the common reasons browser caching. [00:14:58] So there are plenty of plugins out there that will take care of this part serving skilled images. So that's actually something else that's pretty easy to fix. So let's say you have an image that's 500 by 500 pixels and you

Upload it to your website, but you don't specify in the code how big how that how that image should be rendered. So in your HTML and that an image tag, [00:15:28] there should be an attribute that specifies the the width and the height of the image. But if you leave that blank then basically you're making the server go out and require more resources to figure out how to render that image. So let's say okay, maybe one one image won't have a terrible impact but let's say you have a 100 images on your site, you know, all of those server requests are going to slow down the low time so that's [00:15:58] something that can multiply very quickly if you're not managing it but it's something that's fairly easy to fix something else about GT metrics is the waterfall. So it looks like I have to log again.

luckily, I do have a

[00:16:32] okay so long then great.

Here we go. So basically this waterfall tells you okay and minutes someone hits your website.

You know what's going on? So what's loading in a way I look at this, you know, if I see something that's taken a ton of time to load. So I see this is a Long Bar and basically the longer it takes to load [00:17:02] the longer this bar is going to be if I see that's a particular resource is taking a long time to load. Then I take a look at it and see if it's something that's really Mission critical for the user to get the full website experience. If not, then you know, I know consider removing it or the fern is so that more important items flow more quickly. But again, you know, if you're not familiar with web [00:17:32] dev, you know, these are best served for something someone who you know developer who has that background.

So that's the first tool I use and I'll come back to that in a bit. So pingdom another tool again. It gives you different different ways to improve their website speed so you can see here. We actually have a few that are new that weren't included in GT metrics. And the reason why I like to use two tools is really just to get two opinions [00:18:02] on the site speed. You know, I know Google has pagespeed insights and it does provide some knowledge, but I recommend these tools because they kind of dig a little bit deeper into how to improve your website speed. So the goal speed I have for my websites as 2 to 3 seconds slow time. I think that's a good Benchmark to start you can see this 4.9. And this other one here is 3.91. So [00:18:32] definitely some area for improvement now once you get it under three seconds, I think the next step would be

You know, if you have competitors that are outranking you for your keywords your target keywords, then check out their websites. I will run their websites through this tool and I will see what are their load times and if you find that one of your competitors who's our ranking you consistently if they have a faster website then that should be your new Benchmark [00:19:02] because again website speed big on it's a big for user experience and Google likes user-friendly website. So definitely something that you should make high priority when starting your SEO campaign now going back here mobile usability and I think this one is pretty straightforward. I just use Google mobile friendly test for this so you just Google that

[00:19:37] So it looks like I already had some website in here. So it's just going to go ahead and Analyze That

sometimes it can be a little bit slow so great. So this [00:20:07] website is mobile-friendly, you'll see here. There's some loading issues and sometimes these things aren't necessarily issues. You have to fix their more like warnings to be aware of. Okay, so but overall this website is mobile-friendly. So, you know, if you see that now I would say Don't just run this on your home page, you know, look at your main pages on your website. So [00:20:37] pages that are getting the most traffic from Google analytics or Google search console or pages that you really want to rank. Well and I will also run a test here. So after that so that again that's kind of the starting step after that. I would just take a manual look on your mobile device if you have a team it's

If they have different mobile phones with different sizes, so you can kind of see how your website looks [00:21:07] on different different sites.

And then there, you know, you can actually kind of look at certain details. So something that might not come up in these tests. But you see is that maybe the text is really small or maybe some of the elements don't have enough spacing. So anything like that, you know, it's kind of you know, I would say the Second Step first you want to make sure it passes Google's test. And then from [00:21:37] there we kind of look at how everything looks on the screen now another tool that I really like it's ready dot Moby and I'll leave a link to it here in the YouTube description. But again, this is another website you can use once you kind of make your initial your initial mobile usability improvements and what I like, let's say if you don't have access to different devices, it'll still show you [00:22:07] or give you a preview of how everything will look on different devices. So this

As good as the real thing, but it was definitely better than nothing. So those are my recommendations and then it kind of gives you some more in a lytx. So take a look at so very good tool. If you're just using it for your website, you know, it's you know, it's free so that [00:22:37] pretty much wraps up my video on technical SEO, but if you have any questions, feel free to leave them here on a page and if you haven't yet subscribed Please Subscribe more subscriptions mean more visibility and more good SEO tips for business owners such as yourself, so thanks again for watching and have a great rest of your Tuesday.

 

More Technical SEO Tools & Resources:

Technical SEO Analysis

Screaming Frog: https://www.screamingfrog.co.uk/seo-spider/


Website Speed Analysis:

GT Metrix: https://gtmetrix.com/
Pingdom: https://tools.pingdom.com/


Mobile Friendliness Analysis:

MobiReady: https://ready.mobi/


The Merger Technique, an Advanced Link Building Tactic:

Merger Technique: https://www.gotchseo.com/301-redirects/