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What is the Most Difficult Part of Technical SEO?


Video Transcript for What is the Most Difficult Part of Technical SEO?


[00:00:01] Hi there, Leonard Parker here in this video today. I'm going to respond to a question that came in here in Cora. What is the most difficult part of technical SEO and this is a broad question because first you have to figure out what exactly what tasks comprise technical SEO and how to differentiate that from on-page SEO. So my definition of technical SEO is anything related to site code so [00:00:31] schema implementation website speed optimization fixing broken links or redirect type issues and I usually will categorize other things like, alt tag optimization for images made it made a descriptions title tags internal external links. Those are all in my opinion under the on-page SEO.

[00:01:01] Now for images, you know, you have the alt tags which is a type of meta tag, but you also have where and this is directly related to the site speed where your images might be too large for your for your site. So it's really slowing down the time for your site surrender. So in this in these cases, there are many ways you can compress your images. So one of the if you're using Wordpress, there [00:01:31] are plenty of plugins out there. I would say smush is probably the most popular that will actually compress your images so that they are more optimized for for site speed now, I would say the most difficult part of technical SEO. Well first is figuring out what technical issues exist with your website and I use a tool called screaming frog there are plenty

Tutorials out [00:02:01] there but screaming frog if you have a small website, it should be sufficient. They have a free version which I believe you can review up to 500 URLs, but that can really help you identify what issues are going on with your website on the technical side of things. Now as far as fixing what what are the most difficult to fix I would say site [00:02:31] speed optimization because it's not always clear what needs to be fixed until you get into the code. But some common ways to fix site speed optimization from my experience and many times sites are missing these things are making sure that you're leveraging browser caching. So again, if you're using Wordpress, which I highly recommend for SEO because it's there's just so much functionality and it

The largest community [00:03:01] out there. I know of any other content management platform. But anyway, you'll figuring out what the issues are. So leveraging browser caching can be won. I've already talked about image on optimization. There could be situations where for images you're specifying an image, but you're not actually specifying the the size of the image the dimensions of the image in the HTML [00:03:31] so that I can add to your load speed. I would say those are the most common issues then of course, you can get into the whole conversation of what web hosting that you're using the web host can have a significant impact on how fast your site load. So if you are able to and you have the budget, you know, I highly recommend getting a dedicated server because those can that can really help speed up your website.

Which has been shown [00:04:01] to be impact your Google search engine ranking and your conversion rate on your website. And usually if you're not a developer, you don't really have more than a beginner levels knowledge of HTML and CSS, you know, some of the things that would need to be fixed for sites be optimization might be out of your wheelhouse. So I might be recommended that you go and hire a developer [00:04:31] on somewhere like up work or if you know when locally to kind of help walk you do your site speed optimization now to in this video, there are cases where technical SEO becomes very important and one of those is throwing a site migration. So I've seen side migrations where if you don't probably properly map the old URLs to the new URLs you can have

A really bad situation [00:05:01] on your hand where all of your oh URLs Euro website URLs. They're indexed in Google. However, they're all brought their all go to Broken pages. So you have to make sure when you're doing a sign migration that you properly addressed. You know, how people are going to get from the 0 URLs. They're already indexed in Google to new URLs. And again that's going to be through 301 redirects. And again, if you're using Wordpress I use a plugin [00:05:31] called redirection pretty easy pretty pretty simple. You basically just put in 200 URL and then put in a new URL and so that's simple even if you're changing your domain name, it's simple to go from o the main URL on a note the main to a URL on a new domain. So those are my thoughts about technical SEO and some of the difficult Parts about it, but feel free to reach out if you have any

Since [00:06:01] I'll leave a link to the transcript below the video and feel free to reach out. Thanks.