Running a successful restoration company can feel daunting and overwhelming if you are unprepared to go up against your local and regional competition. In order to remain relevant, developing and launching a digital marketing strategy is a must for any restoration company in the business. When your goal is to generate more damage restoration leads, becoming familiar with a variety of digital marketing tactics and techniques is essential.
Companies that pay for leads do so with a variety of online marketing techniques. Some of the most popular lead generation tactics in digital marketing today include:
PPC: PPC, or pay-per-click marketing
Third-Party Advertising: Launch individual advertising campaigns on specific websites or URLs that are most relevant to your audience.
Social Media Marketing: Marketing strategy based on popular social networking platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
Email Marketing: Email marketing is still one of the most popular and effective digital marketing methods used by both individuals and corporations alike.
Content Marketing: Content is king when it comes to building an online following, establishing a brand, and generating revenue. A great content strategy is one of the quickest ways to establish credibility and authority in your chosen market or industry.
Devising your restoration PPC advertising strategy is the first step to establishing your business online while piquing the interest of locals and prospective customers.
PPC, or pay-per-click, is one of the oldest and most popular forms of digital advertising used today. With PPC campaigns, set your budget and select specific websites or directories where you would like to advertise your website or URL on.
When you want to generate a PPC lead with your restoration PPC advertising strategy, keep the following tips in mind:
Research Competitors: Spend time researching your competitors. Research, review, and compare the official website of your top local competitors. Research top keywords and phrases that are being used to find your local competitors online with free tools such as Google Trends.
Track Trends: Keep track of popular keywords, phrases, and sayings in the restoration industry that are currently being searched with tools such as Google Trends.
Use A/B Testing: Use A/B testing to launch multiple advertisements while slightly altering your CTA, or call-to-action with each different ad campaign you run. A/B testing is extremely beneficial when reviewing the CTR (clickthrough rate) of each of your advertisements. Use A/B testing while altering your CTAs to learn how to better communicate with prospective customers or clients near you based on the audience and demographic you are trying to reach.
Set Daily Spending Limits: Whenever you run a restoration PPC advertising campaign, set daily spending limits in place. Avoid overspending on useless or unsuccessful campaigns by limiting your daily spending limit while simultaneously monitoring the results of your A/B tests and individual campaigns in real-time. Increase spending on working ads and replace ads that are not delivering the desired results you have in mind.
Local Service Ads, also known as LSAs, are local ads that are placed on Google to help users identify businesses near them. Local visibility is a top priority for many businesses, including companies involved in the restoration industry. Because of the niche market your restoration company falls within, it is important to focus on boosting your website's ranking within top search engines and within all local service advertisements you launch.
The Google Guarantee program is designed to help small business owners to receive the traffic they pay for online. Small business owners have the ability to opt into the Google-based guarantee program with an initial entrance fee of $2,000 USD. Once the fee is paid, Google will then begin working to ensure that your advertising budget is maximized and is only utilized when you receive clicks from your live advertisements using the Google ad servers.
Restoration PPC advertising and digital marketing campaigns do not have to feel tedious, stressful, or confusing. With the right tips, tools, resources, and a complete understanding of your local target audience, maximize your online reach and generate the damage restoration you need for continued success.
Learn more about PPC advertising for your restoration company below:
Contact us today for more information, or give us a call at (888) 846-4937.