Written by: Leonard Parker | Local Search Marketing | 04th May
A common question that Houston business owners have about SEO is how much they should budget for SEO services. While it'd be nice if there was a perfect SEO cost calculator for every occasion, there are so many things to consider when building a campaign.
For instance, you'll need a bigger budget if you are up against heavy competition for your market and location. You'll need a bigger budget if you want to see results faster and want to dominate quickly. A relatively small budget may be all that's needed if your market and location isn't saturated.
What is important is that you spend enough to be able to compete. A budget of $100 to $300 is rarely enough to make progress with a SEO campaign. However, most business owners spend within this price range for their SEO campaign.
Why this price range? Many are sold to believe that the cheap SEO service providers are sufficient enough for their campaign. Many of the inexperienced or scam SEO companies use a pricing strategy to hook these business owners with a low price point. Unfortunately, these companies rarely deliver the results the business owners are looking for.
Many Houston based businesses may have heard that SEO is free. They know they need a SEO campaign, but don't have a clue about how SEO should work. While it's possible to build a SEO campaign without spending any money, it is very difficult.
You need to invest in SEO research tools, a content creator, link builder, and social media marketer just to name a few things. Most business owners are too busy running and building their business to have the time to do all of these things.
Hiring a SEO company for the job can start at $500 and go far higher. Typically, the average cost of SEO services starts at $1000 a month and can get as high as $3000 a month. You can also save some money if you do decide to do some of your SEO yourself. However, you'll need to find a company that will work with you on this basis.
In many instances, local SEO campaigns can cost less than traditional SEO campaigns. However, some markets can be very competitive and can cost as much as traditional SEO campaigns. As a result, the SEO pricing can vary a lot for local campaigns.
While there are many SEO pricing models you'll find online, the most accurate SEO cost calculator would be to reverse engineer the competition. Do a competitive and keyword search for your business category in Houston. Then look at the following factors:
If you need a better idea of how your campaign should be built out, contact us for a free video SEO analysis.
It can take anywhere from three to five months to start seeing results from a brand new SEO campaign. Other sources state similar time frames. It all depends on how competitive the market is and how much you're willing to invest in your campaign. The thing you need to remember is that you need to be patient about SEO.
Instead of looking at the cost of SEO, you want to look at the cost efficiency. In order to do that, you need to set clear goals on what you want to achieve. What you should be doing is to create metrics that go along with your goals.
For example, if your goal is to generate x amount of customers, you want to know how much each customer is worth. Let's say that you figure out each customer is worth $20 and you're generating 200 extra customers from your SEO campaign. If your SEO campaign is costing you $1000, then you're getting a 400% ROI.
Other things to look at include the revenue generated from SEO, overall sales from your campaign (including backend sales), and the value you get from branding. Here's a good idea of how to look at your campaign:
As you can see, it all depends on how you look at the value of your customer. In addition to your SEO campaign, you need a website that converts traffic into leads, and a sales system that converts leads into customers. You also need to look at the lifetime value of each lead and customer to get a better idea of how much value you're getting from a SEO campaign.
A quality SEO service provider may charge anywhere from $1000 to $3000 a month. However, you really need to look at the value you're getting from the service. In order to do this, you need to know your numbers. Once you have your numbers, you'll start to get a sense of how SEO can help build your business.
If you're thinking about doing everything yourself, here's a helpful guide to get you started. Do keep in mind that you'll still end up spending money on SEO research tools, writers, link acquisition teams, and other freelancers/employees if you have to also spend time running and growing your business.
If you're looking for a reliable SEO campaign to build and manage a SEO campaign for you, let us help. Contact us today to get a free SEO video review