A Step-by-Step Plan To Establish Your Market Position
Leonard ParkerFebruary 22nd 2018
Hi Nelson & DanielThanks for taking the time to read this proposal.This proposal document was designed to...1. Explain our main objective from working together over the 6 months2. Give you insight into the work being carried out and the thought process behind it all3. Show you an accurate timeline of the work we will implement4. Inform you of the investment required to begin this projectLet's get started...
OUR FOCUS AND OBJECTIVES
You may hear about "content marketing" all the time, but what does it really mean? Is it blog posts? Videos? White papers? Where do newsletters fit in? And what about SEO? It can feel pretty overwhelming.
You know your business inside and out. You can talk about the specs till the cows come home-what you need is the expertise to leverage that knowledge to reach your target audience with valuable, informative content that converts prospects into customers, and keep them coming back.
That's where we come in. We know content marketing. Our four-step process results in a plan that is evidence-based, strategic, and do-able. We won't stop until we see results
Your content marketing strategy will tell your audience how awesome Intuilize is, and tell them how they can be part of that awesomeness. It will convert interest into sales, and prospects into long-term loyal customers.
Let's not forget the branding piece of the puzzle.
Developing a strong, authentic brand and delivering it consistently is the foundation upon which every successful business is built. And we can help you lay that first stone. We'll help uncover what makes you special, differentiates you from the competition and defines who you are and what you want to be, and what your target audience wants you to be. The development of this brand will be essential to consistently delivering the right message to the right people to create just the right reaction.
I look forward to discussing this proposal with you in detail, and to working with you to make big things happen.
STEP 1: GETTING TO KNOW YOU
This is where we listen closely to discover who you are and what your company goals look like. We also research your audience and potential customer base.
STEP 2: SETTING THE STAGE
This is where we strategize and prepare. We do a full site and content audit, optimize all your pages, and make sure every result we're going for is trackable and measurable. Once we've built a foundation of facts, we'll find the perfect communication mix to reach, engage and persuade your target market.
STEP 3: DESIGNING AND IMPLEMENTING YOUR CONTENT MARKETING SOLUTION
Ongoing content initiatives require several key decisions: what kind of content? How often? And where will it go?
STEP 4: ANALYTICS AND REPORTING
Figuring out what worked is the most important step of all. Our work here is done when we can prove to you that your investment is paying off. Whether it's page views, website visits, conversion of prospects, or the bottom line, we're confident you'll see results, including:
Facebook marketing campaigns are an ongoing process. We respond to what works and move on fast from what doesn't work. Therefore, we anticipate at minimum of two months from the start to the date your campaign is launched. After that, we monitor and adjust, presenting reports to [Client.Company] on a monthly basis. Here's how the process will look:
Getting to Know You
Development of Core Site Content
Setting the Stage
Designing & Implementing Your Content Marketing Solution
Analytics and Reporting
starting in June
We will leverage different types of content for different stages of your sales funnel. See the graphic below for details:
Search engines award top keyword rankings to the site that proves it is the best fit for the relevancy of a subject or theme that matches the user query. As a result, the primary goal of SEO is to improve the website so that the site is about more than targeted keyword phrases ”” it is about the themes matching those keywords.
More often than not, a website is a disjointed array of unrelated information with no clear central theme. Such a site suffers in search engine rankings for sought after keywords. Siloing a website will serve to clarify your website's subject relevance and will lay the groundwork for high keyword rankings. It is a core building block for search engine optimization and is normally an advanced topic.
The term siloing originated as a way to identify the concept of grouping related information into distinct sections within a website. Much like the chapters in a book, a silo represents a group of themed or subject-specific content on your site. The reason this grouping is such a high SEO priority is that search engines award "keyword" relevancy within their index based on the page and then the rest of the site with the most supporting relevant content. Well ranked websites are founded upon the concept that a website should physically be organized like a doctoral dissertation. A dissertation has a clearly identified title, abstract, table of contents, then content laid out to reinforce the overall theme of the dissertation as a whole, all with references and footnotes supporting the subject.
Often, there are great websites hidden from widespread search engine result pages (SERPs) exposure because they lack an organic search engine optimization strategy or their strategy does not include enough attention to clear subject relevance or siloing. In this document you will find a strategy for improving the clarity of a website's overall theme through siloing with the intent to improve keyword rankings.
It is important that we establish KPIs so we know if your content marketing campaign is successful or if we need to change course.
These are the KPIs we will track:
Tools we will use include Google Analytics, Google Search Console, Hootsuite, and Mailchimp
How You Will Lose 98% Of Your Potential Clients ... & How To Bring Them Back
Even if your website is setup with the right conversion elements in place, the best you're likely to get is 2% of visitors instantly contacting you.That means 98% of the visitors you are spending money on advertising to send to your website, are not contacting you.Here is how you can turn that around and convert "research now, inquire later" prospects into your clients.
Method #1: Retargeting
Have you ever looked at a product on Amazon, then repeatedly seen this product advertised everywhere afterwards? This is retargeting.After visiting your website, people will be browsing other websites, and seeing your adverts. It's a great way of bringing prospects back and establishing strong brand presence.
Method #2: Lead Magnet Creation
Another way of turning this 98% into sales is through building an email list.A lead magnet is something you give away for free, in exchange for their details. This can be as simple as a free report / white paper.You then create a page on your website to promote this, offer it at the bottom of your other web pages, and advertise it through other mediums.
Method #2.1 Sequence of Autoresponders
The problem with lots of people downloading the free content you offer, is that you then have to follow up with them. This can take a lot of time when a lot of people are downloading that content.It's not easy to think of a new email to send all the time. Never mind trying to send it to hundreds of people.Instead, you can use an autoresponder to fully automate this. You can pre-create the emails in a sequence, then have them automatically email out X days after someone subscribes.Now you are building a relationship with these people and leading them closer to buying from you. All automatically.
Billing and Payment
Based on a 6 month agreement of services.
What You'll Get
Frequently Asked Questions
Are my results guaranteed? We are not in control of future changes made by Google, and possibly even your website. For this reason, even though we are 100% confident in the results we can get you, our legal advisors wouldn't let us make any guarantees.Why is it a 6 month agreement?6 months is sufficient time to show you great results. It also gives both of our businesses a trial to evaluate whether we are a good fit to continue working together.What will happen after 6 months?We will evaluate the project to decide whether we are a good fit to continue working together. If we are a good fit, the campaign will revert to a month-to-month agreement.I have questions about your service...No problem. Email me directly at firstname.lastname@example.org.Who is Destiny Marketing Solutions?Destiny Marketing Solutions is a nationally recognized team of specialists in developing digital marketing campaigns for financial services professionals. Our home office is in Houston, Texas - however our team is often found in different locations, providing coaching and fulfillment services to financial services business owners all over the country.
We have earned the following certifications by the Digital Marketer organization:
How Do I Get Started?
Along with this proposal, we are also going to send you a contract to fulfill this campaign for you.You can sign the contract online, no need to print or fax, and once that is done, we will have your first invoice sent to you, and we will begin working on your campaign.
Need any help?
Throughout our time working together, I will be your point of contact. You can contact me at any time using the info below...
Leonard Parkerleonard@destinymarketingsolutions.com(713) 857-8403
That is my direct mobile phone number if you need support ASAP, otherwise please email or book calls in advance. The best and most reliable contact method is via email. I do travel regularly, so if I do not answer, please reach out via email.
Thank you for your time.
Leonard Parker and the Destiny Marketing Solutions Team