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Businesses Negatively Affected by the Houston Rodeo Cancellation

Written by: Leonard Parker | Houston Marketing | 14th March

Texas, as well as the rest of the country, is grappling with a new day-to-day reality under the threat of COVID-19.

The World Health Organization has declared the outbreak and spread of COVID-19 a pandemic. People are in quarantine, social distancing is strongly suggested, and major events that attract loads of people are being canceled, like Austin's South by Southwest film festival and Houston's Livestock and Rodeo Show.

The effect of these cancellations isn't just social but economical. Massive amounts of revenue will be lost, and hundreds of workers will be out of a job.

This was the case this week when Houston officials announced they would be canceling the Houston Livestock Show and Rodeo due to the presence of the highly contagious virus. Officials announced their decision on Wednesday, mainly due to the community spread of COVID-19 in Montgomery County.

To mitigate the adverse effects of COVID-19, Destiny Marketing Solutions is offering pro-bono consulting for any businesses affected by the coronavirus.


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Houston Rodeo

Texas has 44 confirmed cases of the coronavirus and 11 are in quarantine at Lackland Air Force Base. Even more tragic, the first threat of community spread resulted from a person, who later tested positive for the coronavirus, who attended a barbeque at the Houston Livestock Show and Rodeo. Now officials are girding themselves for more cases as a result.

The economic effects are severe as well. Last year, Houston made $227 million in economic activity due to the Rodeo, and the event attracted 2.5 million visitors and supported 3,700 jobs. The effect of canceling such a large-scale, cherished event is tragic.


Insurance Woes

Like its sister-cities, San Antonio and Austin, both of which hold annual events that generate massive revenue for the cities and the state, the Rodeo's cancellation does not fall under any insurance premiums.

Neither the Houston Rodeo nor SXSW – Austin's film festival – nor Fiesta – San Antonio's big to-do – had disease-specific cancellation policies as not many large-scale events do. And once the threat of COVID-19 registered, insurance for such widespread epidemics evaporated.


No More Rodeo

With the cancellation of the Rodeo, vendors, visitors, and livestock show participants are all packing up and going home far sooner than anyone expected. The Rodeo is the city's largest annual event, and this year, much like March Madness, no one will be in attendance. Businesses in and around Houston will suffer from the fallout of these cancellations.

One of the most insidious aspects of this quickly spread virus is that it can take a few weeks for symptoms to present. Much like the visitor to the Rodeo's barbeque, many people who have COVID-19 will continue to expose others in public places without knowing they have the illness. Americans have reacted to this threat by boarding up figurative windows and hunkering down to weather the storm.

Businesses, on the other hand, can only hunker down so much. Without expected revenue-generators like the Houston Rodeo and Livestock Show, local businesses, especially small ones, will flounder and possibly sink under this financial strain.

That's where Destiny Marketing Solutions can assist. We want to help your business stay afloat during this time of heightened fear.


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Pro-Bono Consulting

Destiny Marketing Solutions, one of Houston's premier marketing companies, is offering its services to any business negatively affected by the virus. Americans, and Texans in particular, are feeling the squeeze of social distancing and a stalled economic engine, and small, local businesses may be squeezed the most.

To lessen the financial blow that accompanies this massive pandemic, Destiny Marketing will help any business negatively affected by the cancellation of the Houston Rodeo and Livestock Show. Call us at (888) 846-8937 to set up your pro-bono marketing consult today.