Written by: Leonard Parker | Houston Marketing Opportunities | 02nd October
Veriforce, LLC is a recognized leader in delivering supply chain risk management and compliance solutions that help bring workers home safely each day. The company is the result of the combination of PEC Safety and Veriforce in the US (May 2019) and ComplyWorks in Canada (August 2020). Now united as Veriforce LLC, the company dominates the North American oil and gas sector and has a growing footprint in Telecom, Facilities Management, Industrial Manufacturing, Ports and Airports, and Renewable Energy. The company’s SaaS-based contractor management and compliance software solutions, along with its standardized safety training programs and library of over 400 training courses empower 800 leading companies in 120 countries with over 50,000 contract services firms deploying millions of workers to mitigate risk and optimize performance. The company has 320 employees across four global offices and is headquartered in The Woodlands, Texas.
Veriforce blends leading edge software and deep domain experience to drive operational efficiency and effectiveness. It is this combination of technology and expertise that ensures their clients maintain compliance, perform well, and stay safe in the field.
Veriforce’s mission is to help bring workers home safe from high-hazard jobs. Veriforce accomplishes this through comprehensive, integrated, and market leading solutions that combine innovative technology, industry know-how, best in class training, and the largest industry network to create unparalleled value and support.
The Role You’ll Play
We are currently seeking to add a Partner Marketing Specialist to our growing Veriforce Strategic Alliance & Partnership practice. As the Partner Marketing Specialist, you will be the “tip of the spear” supporting our Partner Marketing programs by developing strategic marketing and business development plans, meeting with targeted partners, clients and customers, crafting client success stories, user guides, blog posts, sales collateral, videos, managing pipelines of partnership opportunities, reconciling and managing financial reports and other projects as needed.
As someone who is detail-oriented, professionally organized, you will work closely with the Director of Strategic Alliances and other subject matter experts across the Veriforce organization and our partner ecosystem to drive incremental revenue for the Strategic Alliance Practice.
Specific ResponsibilitiesHelp develop and execute lead generating marketing campaigns including content and sales enablement Support events management, webinars, trade shows and industry events from planning to execution Work with subject matter experts (SMEs) to develop thought leadership content including writing client success stories and case studies, guides, website and video content Assist in management of related blogs including publishing posts when needed and working with SMEs to facilitate post creation Work with sales and SMEs to enable sales activities through the development and refinement of sales presentations and collateral Work with marketing team to identify and execute on key initiatives that drive incremental revenue for the practice Track financial and sales performance for all sales and marketing channels in the practice Work with vendor partners on an on-going basis to leverage vendor sponsored sales support activities Work with team leader to manage all aspects of identifying partnership targets of interest, development of business value propositions, internal and external presentation material, facilitating and tracking legal documents (NDA’s and service agreements) through the internal processes Work with Veriforce product team on project planning for Network Exchange design and development initiatives and any partner integration activities
QualificationsBachelor’s degree required, preferably in Marketing, Communications, or related field 1- 3 years experience in marketing in a corporate environment, preferably high-tech Excellent written and verbal communication skills. Demonstrated ability to use social media channels and targeted messaging Must be a strategic thinker and able to create, assemble and coordinate content Detail-oriented and highly organized individual with the ability to manage multiple priorities, often with competing and tight deadlines. Strong interpersonal skills, highly motivated, proactive, and accountable Proficiency with Microsoft Office, Google, SalesForce, etc.