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Written by: Leonard Parker | Houston Marketing Opportunities | 10th December
About the Americas Search COE activation team at HP
The Americas Search COE Activation team is HP’s in-house Paid Search practice that provides strategic, advisory, and operational Search Engine Marketing services to support the business and customer goals and HP brand’s strategy. The team fosters a culture of best practice and collaboration across HP marketing, Store and Omnichannel teams and stakeholders and uses data-driven insights to inform decision-making across the business.
Support SEM/Shopping Campaign Managers in daily management of seasonal and non-seasonal media campaigns across HP.com’s e-commerce catalog of products and HP.com
Conduct recurring weekly and monthly media campaign optimization tasks e.g. ad creative testing, keyword/SKU bid testing, keyword/SKU addition or suppression
Measure and evaluate the success of SEM/Shopping campaigns versus quarterly business goals and help to inform Paid Search channel investment decisions
Routinely update search engine ad creative and/or ad extensions based on marketing calendar, seasonal promotions, and the latest discounts or coupon offers
Run tests, analyze results, and clearly communicate learnings across local marketing teams and greater US HP.com organization
Generate weekly, monthly, and quarterly media campaign performance dashboards and deliver reports on regular cadence
Creativity and curiosity around what can be tested to enhance campaign performance
Bachelor’s degree in a discipline with analytical or quantitative focus is preferred i.e. Information Systems, Computer Science, Economics, Mathematics or related field
1+ years of hands-on experience in Paid Search campaign management (Google and Bing); performance-focused campaign experience is a plus
Preferred experience with 3rd-party campaign and bidding management platforms e.g. Google SA360, Marin Software, or Skai (formerly Kenshoo)
Proficiency in Microsoft Excel, pivot tables and/or Power Pivot; comfortable manipulating basic datasets
Google Ads and Bing Ads certification is mandatory.
Positive attitude and willingness to work in fast-paced team environment is a must
Highly detail-oriented with proven project management and organizational skills
Ability to link interactive plans and activities to business results
Strong analytical, problem identification + solving skills
You’re out to reimagine and reinvent what’s possible—in your career as well as the world around you.
So are we. We love taking on tough challenges, disrupting the status quo, and creating what’s next. We’re in search of talented people who are inspired by big challenges, driven to learn and grow, and dedicated to making a meaningful difference.
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From the boardroom to factory floor, we create a culture where everyone is respected and where people can be themselves, while being a part of something bigger than themselves. We celebrate the notion that you can belong at HP and bring your authentic self to work each and every day. When you do that, you’re more innovative and that helps grow our bottom line. Come to HP and thrive!