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Paid Search Manager – Spring, TX 77389

Written by: Leonard Parker | Houston Marketing Opportunities | December 10, 2021

About the Americas Search COE activation team at HP

The Americas Search COE Activation team is HP’s in-house Paid Search practice that provides strategic, advisory, and operational Search Engine Marketing services to support the business and customer goals and HP brand’s strategy. The team fosters a culture of best practice and collaboration across HP marketing, Store and Omnichannel teams and stakeholders and uses data-driven insights to inform decision-making across the business.

Expected Responsibilities:

Support SEM/Shopping Campaign Managers in daily management of seasonal and non-seasonal media campaigns across’s e-commerce catalog of products and

Conduct recurring weekly and monthly media campaign optimization tasks e.g. ad creative testing, keyword/SKU bid testing, keyword/SKU addition or suppression

Measure and evaluate the success of SEM/Shopping campaigns versus quarterly business goals and help to inform Paid Search channel investment decisions

Routinely update search engine ad creative and/or ad extensions based on marketing calendar, seasonal promotions, and the latest discounts or coupon offers

Run tests, analyze results, and clearly communicate learnings across local marketing teams and greater US organization

Generate weekly, monthly, and quarterly media campaign performance dashboards and deliver reports on regular cadence

Creativity and curiosity around what can be tested to enhance campaign performance

Bachelor’s degree in a discipline with analytical or quantitative focus is preferred i.e. Information Systems, Computer Science, Economics, Mathematics or related field

1+ years of hands-on experience in Paid Search campaign management (Google and Bing); performance-focused campaign experience is a plus

Preferred experience with 3rd-party campaign and bidding management platforms e.g. Google SA360, Marin Software, or Skai (formerly Kenshoo)

Proficiency in Microsoft Excel, pivot tables and/or Power Pivot; comfortable manipulating basic datasets

Google Ads and Bing Ads certification is mandatory.

Positive attitude and willingness to work in fast-paced team environment is a must

Highly detail-oriented with proven project management and organizational skills

Ability to link interactive plans and activities to business results

Strong analytical, problem identification + solving skills

About HP

You’re out to reimagine and reinvent what’s possible—in your career as well as the world around you.

So are we. We love taking on tough challenges, disrupting the status quo, and creating what’s next. We’re in search of talented people who are inspired by big challenges, driven to learn and grow, and dedicated to making a meaningful difference.

HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere.

Our history: HP’s commitment to diversity, equity and inclusion – it's just who we are.

From the boardroom to factory floor, we create a culture where everyone is respected and where people can be themselves, while being a part of something bigger than themselves. We celebrate the notion that you can belong at HP and bring your authentic self to work each and every day. When you do that, you’re more innovative and that helps grow our bottom line. Come to HP and thrive!

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