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Marketing Director – The Woodlands, TX 77380

Written by: Leonard Parker | Houston Marketing Opportunities | September 19, 2021

The Marketing Director helps develop and execute comprehensive marketing campaigns that build and sustain strong sales revenue. Coordinates and initiates sales and marketing related functions of the community. Implements sales and marketing plans that will meet and exceed the overall business plan census goals and financial objectives. The Marketing Director is responsible for overseeing, developing and implementing all leasing and marketing functions at the community. The position also requires being able to establish effective working relationships with all staff, Residents and their families, and those individuals involved in organizations that support the senior housing industry. He or she manages all sales efforts for the community, which includes developing and maintaining full occupancy within the parameters of the marketing and sales budgets.

Adheres to and conveys a philosophy that supports the dignity, privacy, independence, choice, and individuality of residents Manages the admissions process to ensure resident and family satisfaction Maintains network of referral sources, providing information via marketing materials or presentations as needed Develops, manages, and monitors new marketing campaigns Researches, writes, and distributes press releases Manages inventory of marketing materials and adheres to set budgets Works with outside vendors of production of marketing and sales materials Conducts research and analyses results as needed Establishes department goals and ensures all stated goals are met Conduct tours, luncheons, or other strategies with prospective Residents and prospective Residents groups Conducts the admission process of signing and explaining admission policies and procedures to residents and family Responsible for conducting sales calls to designated targeted referral sources which may include but not be limited to physicians, hospitals, social workers and community organizations Performs other duties as assigned
Demonstrated success in planning, implementing, and evaluating successful marketing campaigns Strong leadership and motivational skills Strong research skills (conventional and internet) Excellent public speaking, communication, and presentation skills Superior relationship building, networking, and customer service skills Able to work a flexible schedule, which may include working days, evenings, weekends, and holidays Excellent communication, customer service, and problem-solving skills, including the ability to maintain composure under stress Strong organization skills, able to multi-task, and can manage time to meet frequently changing deadlines in a fast-paced environment Highly professional and dependable College degree in Marketing or a related field preferred At least two years of direct involvement in a selling oriented environment with preference in sales and marketing of senior living or an equivalent combination At least one year of supervisory or management experience

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