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Global Gaming Software and Services Growth Marketing Lead – Spring, TX 77389

Written by: Leonard Parker | Houston Marketing Opportunities | April 28, 2021


The Global Gaming Marketing Team is responsible for driving strategy and production for all gaming campaigns for hardware and software. We are looking for an app marketing and user acquisition (UA) expert to join the Global Gaming Marketing team to help drive our gaming brand OMEN’s software and services initiatives.


Lead the marketing strategy, execution, and optimisation for HP’s gaming apps – focusing on user acquisition, working in close collaboration as a conduit between Global and Local Marketing, Business and Product, Media and Data Science teams.

Develop key performance indicators, dashboards to track & optimise UA strategies and App Store Optimization (ASO).

Manage reporting and communications related to ASO and UA performance and plan with the global & local teams and partners.

Work closely with the business & product team to drive A/B testing, ROI analysis to optimise marketing and partnership strategies.

Partner with relevant internal teams to identify opportunities and develop solutions to improve performance at scale in search and other acquisition channels.

Analyze metrics over the customer acquisition journey, to inform opportunities that will drive the biggest impact to the business.

Manage optimised creative assets. Contribute to creative briefs for UA & ASO with marketing leads. Respond to findings (optimisations) and identified trends (Real Time Marketing).

Analyze organic search performance data and provide relevant insights and action plans around keywords, landing pages, content, competition and more

Design and implement agile ways of working and operating model based on real-time feedback and learning.


You will have worked in marketing, growth or user acquisition roles for digital products - software, SaaS, app or gaming companies. Min 5years experience

You will define and formalize goal setting and success measurement grounded in data

You will have proven experience with regards to data integrity management, accuracy and testing processes

You will have experience in analysing real-time data and identifying insights to optimize and develop campaigns in order to identify opportunities to improve campaign performance (ROI)

You will be able to provide senior leaders/owners actionable recommendations and strategic plan based on analytical research.

You will have experience in working collaboratively with cross-functional teams to develop appropriate analytical models and identify incremental improved marketing efficiency opportunities.

Understanding of the importance of data and digital in marketing and the ability to transfer data into actionable insight. Often reporting in well-written documents and presentations to both technical and non-technical audiences across all levels.

Understand industry best practices in growth, proactively bringing new ideas and best practices to the team

You will feel confident in presenting to incredibly senior levels of management within hp

You will have excellent project management skills and the ability to multi-task

Ability to deliver high quality work under pressure of deadlines

Ability to function as a self-starter, providing high quality work under pressure of very tight deadlines

Demonstrate excellent people management, interpersonal, presentation and communication skills

You will be a passionate team player & for learning and staying updated with latest digital marketing developments

About HP

You’re out to reimagine and reinvent what’s possible—in your career as well as the world around you.

So are we. We love taking on tough challenges, disrupting the status quo, and creating what’s next. We’re in search of talented people who are inspired by big challenges, driven to learn and grow, and dedicated to making a meaningful difference.

HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere.

Our history: HP’s commitment to diversity, equity and inclusion – it's just who we are.

From the boardroom to factory floor, we create a culture where everyone is respected and where people can be themselves, while being a part of something bigger than themselves. We celebrate the notion that you can belong at HP and bring your authentic self to work each and every day. When you do that, you’re more innovative and that helps grow our bottom line. Come to HP and thrive!