Written by: Leonard Parker | Houston Marketing Opportunities | 12th October
Job Overview:Brand Strategist with a strong analytical mind to create compelling brand stories and strategies that deliver results. The Brand Strategist's responsibilities include conducting extensive research, match influencers with brand analyzing results, making recommendations, presenting to influencers and briefing creatives. You should be a strategic thinker with a knack for uncovering consumer insights that inform strategy development. The ideal candidate should be open-minded and passionate about creating organic brand experiences. Ultimately, the outstanding Brand Strategist should have strong research skills, an analytical mindset, well organized, quick thinker and be an excellent storyteller.
Brand Strategist Responsibilities:Conducting extensive primary and secondary research. Staying up-to-date on consumer research and market trends. Search for brand matching influencers. Analyzing research, data and trends. Creating competitive reviews and situational analyses. Identifying insights, challenges and opportunities. Developing brand architecture, positioning and strategy. Writing compelling brand stories. Meeting and presenting to clients. Managing and collaborating with influencers. Leading ideation and brainstorming sessions.
Brand Strategist Requirements:Has or is working towards degree in business, marketing, branding, communication or related field required. Previous experience as a brand strategist or similar role preferred. Excellent communication skills, both verbal and written. Experience leading client meetings. Analytical and problem-solving mindset. Creative and compelling storyteller. Strong research skills. Strategic thinker. Excellent organizing skills. Fast worker. Positive attitude.