Written by: Leonard Parker | Houston Marketing Opportunities | July 11, 2021
The Software Product Manager provides marketing leadership to develop differentiated and compelling software solutions for the Commercial Systems product portfolio. This position will be instrumental in the development and management of key software experiences that align with the overall Commercial Systems strategy and help the organization maintain industry leadership and achieve aggressive growth targets.
The Software Product Manager position is responsible for the development and management of new software initiatives and business opportunities. The emphasis of the role will be to work with cross-functional teams in the planning, evaluation, development, implementation, and marketing of software preinstalled on Commercial Systems products.Conduct market and competitive research to develop a thorough knowledge of the SMB & enterprise software landscape and determine emerging industry trends, markets, and product categories Understand customer pain points and key usage model trends and implement customer and market insights into actionable business and product requirements Work with strategic partners to address key technology integration into software solutions Own the software product lifecycle from concept through production release and end-of-life, working across many functional groups within the organization, including platform product management, R&D, design, supply chain, legal, and support Help drive go-to-market activities, including creation of customer-facing marketing communication and training material, facilitation of product demos, and general evangelization of solutions for both internal and external stakeholders
Education and Experience Required:College degree in Marketing/Business/Technical. 7 years experience in product marketing fundamentals. Demonstrated knowledge of general marketing function either through education or work experience. Experience in technology industry (PC and software experience preferred)
Knowledge and Skills:Highly knowledgeable of product/solution family and the business needs of the target customers. Excellent writing, time management, and interpersonal skills Team-oriented self-starter able to work and partner with different personalities and professional styles Customer-centric focus with the ability to communicate, strategize, plan, and prioritize while seeing through the eyes of the customer Excellent communicator with strong influencing and presentation skills Passion for technology and good knowledge of life cycle for technology products Excellent organization skills with an attention to detail
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