Written by: Leonard Parker | Houston Marketing Opportunities | May 26, 2021
This role is part of the Channel Program Management (CPM) organization, which in turn is part of the Global RTM COE. The CPM organization has been tasked to create a world class partner ecosystem, enabling & accelerating HP’s growth. As the Channel Marketing Manager, you will be responsible for driving the Market development Funds (MDF) Transformation, and will play a key role in delivering on our overall transformational vision: ‘A compliant channel ecosystem that drives integrated customer experiences & HP business outcomes, with the right program capabilities, collaboration & benefits’ in accelerating Digital Transformation & predictable business outcomes for our partners.
Change Driver: He / She needs the capacity to drive change and have a strong ability to collaborate across multiple levels and functions of the organization (Legal, Finance, Compliance, Markets, Centers of Excellence, Channel Management, Alliances, Sales Operation, Marketing) towards implementing a single global tool, policy, process & documentation for global MDF program.
Thought Leadership: Design and support the markets with partner Digital GTM elements such as: e audit, ROI, joint business plans, online business tracking, working closely with the retail SME & PxP teams.
The person must work closely with market stakeholders, set up cadence with markets & subsequent handshake with Partner operations to deliver content to the market (Global guidance/Rate cards adherence/partners/PSA comm’s).Be the primary point of contact for North America/Latin America MDF implementation, working closely with the relevant markets on certain centrally managed tasks.
Min 10 years of experience with 5+ years of experience in independent Partner management, MDF management, project management.
Strong Team player capable of working across cultures, timezones, functional areas.
Experience in e-commerce and/or digital environment including 3rd party campaigns based on SEO/SEM, email marketing, social media, and affiliate programs.
Strong analytical skills: ability to derive insights and drive actions from large data sets.
Open minded, approachable, taking over ownership and showing forward thinking
People Skills: Due to the high level of interactions that is demanded by this position, candidates must have excellent people skills enabling the creation of long-lasting working relationships with key stakeholders as well as facilitation of smooth collaboration and performance internally.
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