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Texas entrepreneur dazzles mothers with $100,000 PTO fund

Written by: Leonard Parker | Houston Business News | April 20, 2021

Kendra Scott has built her success around women. In 2002, the Austin-based CEO famously started her eponymous company with just $500, all the capital the then-single mother could muster.

Over the past two decades, Kendra Scott has grown into a bedazzling billion-dollar empire, and Scott herself has become one of the richest self-made women in the country, all while raising three children and juggling the various commitments familiar to so many mothers.

And so, with her next venture, the Shark Tank judge is shining the spotlight on her fellow mothers, honoring 50 women across the country with the $100,000 Kendra Scott Mother's Day PTO Fund.


Winners of the Kendra Scott Mother's Day PTO Fund will receive $2,000 to "help to cover childcare (or any other need) so that mothers will feel enabled to take personal time off and focus on their mental health."

“I’m a mom to three boys, as young as seven and as old as 19. I’m also a founder, designer, and philanthropist - but being a mom has always come first,” said Scott in an April 5 release. “Over the past year, the world has seen what I’ve always known to be true: Moms are superheroes, the ones that have held it all together, even through the most challenging times. And they deserve an acknowledgment of that this Mother’s Day.”

To enter, mothers can post a picture or video of their "real life mom moments" on Instagram by tagging @kendrascott and #WearItLikeaMom on Instagram through April 22. (Read the rules here.)

Winners will be announced the week of May 3, just in time for Mother's Day.

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