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Some Texas H-E-B’s adding cryptocurrency machines

Written by: Leonard Parker | Houston Business News | 18th June

Katie Friel

June 18, 2021Updated: June 18, 2021 10:15 a.m.

H-E-B is pledging to support equity and inclusion throughout Texas by highlighting underrepresented businesses.

Courtesy, H-E-B

Some H-E-B shoppers will soon be able to have their cake and crypto, too.

Coin Cloud, a digital currency provider, announced it is depositing cryptocurrency machines into more than two dozen H-E-B stores as part of a massive expansion. The kiosks provide customers access to more than 30 digital cryptocurrencies, including Bitcoin, Ethereum, Dogecoin, Litecoin, several U.S. dollar stablecoins, and numerous DeFi tokens. 

A rep for San Antonio-based H-E-B confirms that the pilot program will begin in 29 stores in the Houston area, so the Alamo City will have to look elsewhere to cash in on their Dogecoin.

READ MORE: H-E-B expanding in DFW soon

The machines allow users to buy or sell cryptocurrency using cash or a debit or a credit card. So you can go in, grab a bag of H-E-B Butter Tortillas, make a transaction on the dark web, and be done with it. 

Coin Cloud's entrance into H-E-B stores will also mark the 2,000th machine for the company, according to a release. As cryptocurrency increases in popularity (though some of us still don't understand it no matter how many experts we ask), the company says it's expanded rapidly, and has added 750 machines over the past six months.

“We’re thrilled to reach this juncture of our business, as our growth is a tangible representation of interest in digital currencies and of Coin Cloud’s mission to provide communities with seamless options to buy and sell,” says Chris McAlary, founder and CEO of Coin Cloud, in a release. “As we continue to expand, retailers will become increasingly aware of the important role digital currency plays in the future. "