Written by: Leonard Parker | Houston Business News | 01st November
Fresh off the reveal of its new name, Meta tweeted at Texas grocery giant H-E-B hinting at its possible inclusion in the metaverse. And let's just say H-E-B stans weren't enthused at the possible collaboration.
The tweet from Meta, formerly known as Facebook, reads: "Wonder what ordering groceries in the metaverse will look like
Wonder what ordering groceries in the metaverse will look like @HEB ?”— Meta (@Meta) October 29, 2021
Facebook changed its name to Meta the same day as its H-E-B tweet, and revealed ambitious plans for a virtual reality social space called the "metaverse" where friends and family can meet.
Twitter went off.
Nice try Facebook, lmk when you can smell the tortilleria in the metaverse https://t.co/jU68VVBUrv— EricaGrieder (@EricaGrieder) October 29, 2021 October 30, 2021 October 29, 2021
Oh, we're still doing Mean Girls memes?
Anyway. Meta hasn't reached out to any other grocers on social media about what shopping would be like in the metaverse, but it has responded to other brands like Shopify, Snickers, and DiGiorno.
A collab with Mark Zuckerberg and co. could make sense for the San Antonio-based grocer; H-E-B has been laying the groundwork for its own digital expansion with a second tech hub in downtown.
But H-E-B is not just a grocery store in San Antonio, it's become a cultural icon.
You don't just shop at H-E-B, you have an experience at H-E-B. Rappers like Maxo Kream don't just name drop H-E-B because it's a grocery store (although that was a line about stealing a car from H-E-B... but still).
Whether H-E-B will collaborate with Meta on a virtual shopping project remains to be seen. MySA reached out for comment.