Written by: Leonard Parker | Houston Business News | 08th September
Texas attorney Jim Adler, also known as "The Texas Hammer," thinks he nailed an Alabama lawyer using his steez.
One might say he's getting "angrier than a junkyard dog." He's so upset, he filed a lawsuit.
According to AL.com, a website for Alabama news, Adler, who has offices in San Antonio, Houston, Dallas and Channelview, is suing Mike Slocumb, known as "The Alabama Hammer," for copyright infringement.
Adler accuses his Alabama counterpart of copyright and trademark infringement, unfair competition, and wants compensation and an end to the ads, AL.com reports.
Are the Alabama ads similar to what San Antonio has been seeing for years (and making memes of)? There's certainly a lot of aggressive hammer mentions.
Jim Adler in Aspen, CO for the MD Anderson Cancer Center, July 23, 2018.Houston Chronicle contributor
In the documents obtained by AL.com, Adler says he's spent more than $100 million on ads solidifying himself as the "Texas Hammer," a slogan he's been using since the 1990s.
Slocumb denies he's ripping anything off.
The battle was featured on Last Week Tonight with John Oliver, where the host called them "glorious maniacs" and compared two ads. Turns out Texans aren't the only ones seeing a "tough," hammer-wielding lawyer going head-to-head with an 18-wheeler — you know the commercial. Slocumb has an add that mirrors Adler's. Oliver pointed out that it proves the younger Hammer is ripping off the Lone Star State lawyer.
While Slocumb seems to be paying close attention to our Hammer's ad work, it's unclear if he's dabbled in Spanish like Adler has. No one comes close to EL MARTILLO TEJANO.
Our judgement? Slocumb's original content is pretty wild in itself. One ad shows him running after an ambulance, presumably an "ambulance chaser" joke, then being hit by another emergency vehicle. Another shows a child version of himself punching a hallway bully before morphing into his adult form. At one point, he was able to tap legendary actor William Shatner to be on a commercial.
Stick to what you know, Slocumb.