One of the best ways to generate clients for your fire damage restoration company is with search engine optimization (SEO). While SEO for restoration companies can be a very cost effective way to generate leads and clients, it comes with many challenges. As an SEO agency that worked with many clients in the industry, we have identified what needs to be done to create a successful SEO campaign.
Here are some of the things you need to be aware of with your SEO campaign:
While it takes only a few minutes to claim and set up your Google My Business (GMB) profile, very few fire restoration businesses know how to optimize their profile properly. Your GMB profile controls how your business listing appears in the Google search results and on the Google maps listings. For example, users can ask questions, look at your services and reviews, book appointments, an even send you a text message. All of this can be completed through your profile.
Here's an example of a Google MyBusiness Profile for a Houston fire damage restoration business:
That's why the first step of a SEO marketing campaign should be to set up a profile that is designed to facilitate leads and sales. You also need to optimize various aspects of your profile such as managing reviews, including the relevant top searched keywords in the titles/descriptions, and adding necessary business information to help your listing stand out. You should also make sure to enable your Google MyBusiness website, and add keyword optimized content to the page as well.
In order to generate the right kind of search engine traffic to your website, you need to target the right keywords for your local SEO campaign. One of the biggest SEO mistakes fire damage restoration business owners should avoid is to target broad keywords for their campaigns. There are several reasons for this. First, these keywords are very competitive. Second, they can take a long time to rank for. Third, a bulk of the traffic is unqualified and won't lead to sales.
You need to run a keyword audit to get an idea of what the damage restoration keywords for SEO are. When we work with our clients, we look at which keywords are producing results for the campaign and which aren't. This allows us to focus our energy into the keywords that are working for a more effective SEO campaign. We also go through a discovery process to find other keywords similar or related to winning keywords.
Check out this video tutorial for more details on effective keyword research for your SEO campaign:
Before you start your company's search engine marketing program, you need to conduct proper SEO analysis to know what you're up against. You want to start by looking at what the largest fire damage restoration companies in your area are doing with their SEO campaigns. This gives you an idea of what their strengths and weaknesses are so that you can design a campaign that can compete with them.
You'll be looking at things like their on-page optimization, link sources, outgoing links, descriptions, and more. In many cases, the smaller company can compete with larger competitors with a well designed, strategic campaign. The reason why is because proper analysis can help you model a top ranking site's campaign. It also reveals the mistakes and weaknesses of these sites so that you can capitalize on them.
When you're building a local search campaign, building citations is critical to your success. Citations are mentions of your company. This can include your company name, phone number, address, site, and a combination of any of these business data. Many SEO campaigns will target key business listing directory sites like Yelp, Facebook, Bing Places, Superpages, Zagat, Yellowpages, and more.
However, building citations from regular sites is also important. The reason why is because all your competitors will have citations from the same business listing directory sites. You need to give your campaign an advantage by gaining citations from other types of sites. This includes industry specific sites and sites relevant to your area.
More details on creating an effective Local SEO strategy for your fire damage restoration company here:
Acquiring backlinks is also an essential part of attaining higher Google search results. Many people think that link building is not important for local search. They put most of the emphasis on citations. However, high quality links from related sites will help you differentiate your SEO campaign and drive referral traffic to your website.
If you really want to grow your fire damage restoration business, you'll need to focus on links as well citations. You'll see that many of the sites that are ranking in the top positions for important keywords have a strong backlink profile as well as citation profile. As SEO gets more competitive, you need to do more to build a winning campaign.
There's a lot of talk about site performance in the Internet marketing world these days. Everything from the site design, UI and UX is a hot topic when it comes to performance. Making sure your site is mobile friendly is probably one of the most important things you can do for your site. It goes beyond simply user responsive templates and themes.
You need to make sure that your site loads quickly, has high readability, uses optimized formatting, has CTA buttons that are easy to click to smaller screens, and more. When it comes to SEO for restoration companies, many sites do not cater to mobile users. But you have to remember that most local searches are made on mobile devices (usually smartphones) and that over 50 percent of the Internet's traffic now originates from mobile devices.
One of the things you'll notice is that very few fire damage restoration companies bother to produce quality content. However, quality site content is important to your SEO campaign than you think. A lot of the time, the content is what will be used for the page targeting a specific keyword. As such, the quality of the content is evaluated in various ways.
This video goes into detail why content marketing is so important for the success of your SEO campaign:
This is done by looking at various metrics like abandon rates, CTR (click-through rate), and dwell time. Not all of these metrics may be looked at, but it's clear that's where the future is headed. That's why you need to make sure that the quality of the content is top notch. You need to make sure that the content answers the search intent of the user.
It also needs to provide value to the user so that they don't leave your site right away. And of course, proper on-page optimization of your content will be essential. Site loading speed is a factor that affects all of these metrics as well as your conversion rates. So you'll want to make sure that your site speed optimization is near the top of the list when it comes to site performance.
Using content in your SEO campaign can really make a big difference to the outcome. Many businesses now market their content for several reasons. First, it is a great way to generate relevant and quality links from other sources. Second, it helps pre sell your services and allows you to reach more targeted prospects. Third, it helps to establish credibility and authority for your business.
Just like content production, very few businesses use content to market their business and boost their search campaign. We have an established process and strategy to distribute your content to the right channels, partner sites, and audiences. This has resulted in more links, more quality leads, and higher rankings when used in our campaigns.
Need help creating a winning SEO campaign for your fire damage restoration company? We've designed an effective SEO strategy for restoration companies that helping our clients win in the search engine game. And we're not just another SEO company that only focuses on SEO. We understand how to use other digital channels and strategies to help our fire damage restoration clients win in multiple areas. Many of our digital marketing services have produced positive ROIs for our clients.
Call us today at (713) 804-4603 to learn more about how we can help, or fill out our form here.