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You signed up for marketing help, not marketing headaches. But that’s exactly what many electricians get when they partner with big-name agencies that treat electrical contractors like every other business.
If you’ve been burned by High Level Marketing or you’re considering them as an option, you’re probably asking yourself: Is there really a difference between marketing agencies? The short answer is yes. There’s a massive difference between working with a vendor who takes your money and a growth partner who understands your business.
Let’s break down how High Level Marketing stacks up against Destiny Marketing Solutions — and why electricians who need real leads choose specialized partners over generalist vendors.
| Feature | High Level | Destiny Marketing Solutions |
|---|---|---|
| 100% Electrician Focus | ❌ | ✅ |
| SEO + Google Ads Combo | ✅ | ✅ |
| Emergency Call Campaigns | ❌ | ✅ |
| Transparent ROI Reporting | ❌ | ✅ |
| You Own Your Website | ❌ | ✅ |
| No Long-Term Contracts | ❌ | ✅ |
| Local Service Ads Management | ⚠️ Limited | ✅ |
| Review Generation Strategy | ⚠️ Basic | ✅ |
| Responsive Account Management | ❌ | ✅ |
Schedule your Full Circuit Growth Audit & Action Plan today.
High Level Marketing positions itself as a comprehensive digital marketing agency serving home services businesses. They promise websites, SEO, Google Ads, and lead management — everything an electrical contractor needs to grow.
Here’s the reality: HLM operates as a generalist agency that applies the same strategies to plumbers, dentists, and electricians. They don’t understand the unique challenges you face as an electrical contractor.
Many electricians discover that HLM’s approach doesn’t deliver the qualified leads they need. Regarding unresponsive account representatives, one business owner stated that after an initial meeting with their HLM account rep, they “was never able to reach her again” despite sending “numerous emails and phone calls”.
Concerning the lack of results and underperformance, clients often felt HLM didn’t deliver on promises. As one reviewer bluntly put it, “They definitely over promised and under delivered!!!” This sentiment reflects frustration that marketing efforts didn’t yield the expected leads or sales.
We believe in honest comparisons. HLM might be the right choice if:
For most electrical contractors focused on growing their business profitably, these scenarios don’t apply.
Schedule your Full Circuit Growth Audit & Action Plan today.
After working with dozens of contractors who’ve moved from HLM to our Full Circuit Growth system, we see clear patterns:
Electricians tell us they couldn’t reach their HLM account managers for basic requests like website updates or campaign adjustments. With Destiny, you get direct access to your strategist who understands electrical contractor marketing.
Many HLM clients report getting charged for “leads” that were actually spam calls, wrong numbers, or appointment reminders. Our system focuses on qualified prospects who are actually ready to hire an electrician.
Despite paying $1,500-$3,000+ monthly, many HLM clients saw no meaningful increase in booked jobs. Our clients typically see 30-50% more qualified leads within 90 days.
HLM requires long-term contracts that keep you paying even when results don’t materialize. We believe in earning your business every month through performance.
Multiple clients report difficulty accessing their own websites when trying to leave HLM. With Destiny, you own your digital assets completely.
In one particularly severe account detailing unprofessional and potentially unethical conduct, a client (a medical clinic) claimed that instead of addressing poor service, HLM “filed a lawsuit against a doctor” who complained. The reviewer described this action as “unethical and dishonest,” alleging HLM used legal threats to “extort additional money” from a small business client.
We built our entire business around one simple truth: electricians need specialized marketing, not generic agency tactics.
You Own Everything: Your website, domain, Google accounts, and all campaign data belong to you from day one. No hostage situations when you want to make changes or leave.
Schedule your Full Circuit Growth Audit & Action Plan today.
The choice comes down to this: Do you want a vendor who takes your money, or a growth partner who understands your business?
High Level Marketing treats electricians like every other home services business. They’ll build you a generic website, run broad campaigns, and charge premium prices while keeping you locked in contracts. When problems arise, you’ll struggle to reach anyone who can help.
Destiny’s Full Circuit Growth Method was designed specifically for electrical contractors who need consistent, qualified leads. We understand emergency calls, seasonal demand, and the difference between residential service calls and commercial project leads.
The Bottom Line: Choose HLM if you want to be treated like every other business. Choose Destiny if you want marketing that understands the electrical industry.
More importantly: With Destiny, you’re never trapped. You own your website, your data, and your results. If we don’t deliver, you can leave anytime without losing what you’ve built.
Electrical contractors face unique challenges that generalist agencies simply don’t understand. You need campaigns that target “electrical repair near me” searches differently than “plumbing repair near me.” You need emergency marketing that activates during storms. You need lead nurturing that speaks to facility managers differently than homeowners.
Generic agencies can’t deliver this level of specialization because they don’t live and breathe electrical contractor marketing like we do.
Book your Full Circuit Growth Audit & Action Plan today. We’ll analyze your current marketing, identify missed opportunities, and show you exactly how to generate more qualified electrical leads.
Destiny Marketing Solutions specializes in marketing for electricians. Trusted by electrical contractors across the U.S. We help electricians and electrical contractors grow with digital marketing—local SEO, local service ads, Google Ads, and more.
Disclaimer:
This article is based on publicly available reviews, user testimonials, and client feedback gathered by Destiny Marketing Solutions. All competitor brand names and trademarks are the property of their respective owners. We aim to provide fair, honest comparisons to help electrical contractors make informed marketing decisions. If you are a representative of a company mentioned here and would like to respond or correct an inaccuracy, please contact us.
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