The Ultimate SEO Reseller Toolkit is a collection of resources for SEO resellers. Most people have heard of search engine optimization (SEO), and there are several blogs and articles on the subject written by SEO specialists. White labeling digital products is also on the rise, with white label SEO being one of the most prominent.
With that said, there are still firms out there that are either unaware of whitelabel SEO services or the numerous advantages they provide.
This toolkit is for you if you're a digital, PR, or creative agency that doesn't presently offer SEO as a service or is just getting started.
So, let's get started...
White-label product White labeling, also known as private labeling, and SEO are two principles that are combined in SEO. Offering services under your brand that are produced by another company is known as white labeling.
The definition is expanded upon in this thorough blog about white label marketing services and strategic alliances.
The amount of modifications you make to your website and content in order to increase organic search traffic is referred to as SEO.
So, white label SEO (also known as SEO reselling or private label SEO) simply implies that your agency sells or offers SEO services to your clients under your brand, but all of the work is performed by another SEO business.
So, let's assume your agency specializes in creative design, public relations, or email marketing, but one of your clients is passionate about SEO and wants you to manage that aspect of their digital portfolio as well.
This is fantastic news, and you sign them up right away! However, there is one minor snag: SEO isn't your agency's strong suit. So, rather than learning SEO from the ground up, you partner with a white label SEO service.
Your white label or private label SEO partner will provide outstanding SEO services to your clients based on their many years of experience. As a result, you will be able to obtain more business, and like a bonus, you will appear to your clientele as a rockstar.
When you choose to engage with a white label agency, your agency may be in charge of all account management and client-facing tasks. The optimizations and deliverables for your SEO campaign will be handled by your white label supplier.
Account management and client interactions can also be white labeled in some situations, meaning your white label partner will deal with your clients on your behalf. In terms of SEO, they become an extension of your company.
This is highly advantageous because it not only makes your organization appear to be an SEO expert, but it also eliminates the costly cost of hiring one.
Your clients may have expressed an interest in SEO as a marketing channel, but you may lack the necessary collateral to demonstrate your expertise and sell SEO services to them.
This is when your white label SEO partner enters the picture. Case studies, pitch decks, and market research – all branded in your name – should be provided by your provider to help you pitch and complete sales.
In fact, if that's the arrangement, they'll call to finalize the deal on your behalf.
This is a crucial point to understand. A white label SEO company may only be able to give you one or two services, such as link development or content management.
Others may be able to provide you with a whole set of SEO services, including planning, monthly reporting, and campaign analysis. Before you choose a service or a partner, figure out which path is best for your agency and your clients.
The terms "SEO Reseller" and "White Label SEO Program" are frequently interchanged. However, there are a few distinctions between the two.
If your firm decides to merely resell SEO services, an SEO reseller will provide your clients with the precise services they require. This structure normally does not include any plan or reporting.
All of those technical elements, like account administration, customer relationships, and the sales process, might be handled by your agency.
If your client requires blog content or link building services, for example, you can purchase these services from another company and give them to your client.
Your business will next select how to use these services strategically for your client's SEO efforts and provide monthly updates.
A white label SEO relationship, on the other hand, takes a step farther by offering support if necessary. While SEO reseller packages are less expensive, agency partners who join a white label program earn a better profit margin than SEO resellers.
We now understand what white label SEO is and how a collaboration may operate. So, what does this mean for your company? Why should you cease employing your SEO consultants, freelancers, or independent contractors (ICs)? What impact will white labeling SEO have on your profit margin?
Make no mistake: an in-house solution makes great sense for you if you have a proven methodology, can handle the workload, and deliver high-quality campaigns. If not, there are numerous advantages to joining a white label program.
If your firm doesn't already provide SEO as a service to its clients, the day you join with a reputed white label SEO business is the day you boost your revenue.
Because no personnel training or customer acquisition is required, your overhead is minimal.
When you work with an SEO company, you won't have to start from zero with a process and infrastructure. It also means you may quickly benefit from your provider's experience and credibility.
One of the most crucial aspects of an SEO relationship is that the success of your agency is also the success of the white label supplier. Your white label partner will be happier with you if your agency onboards more clients.
Your provider will offer you with all of the materials you need to pitch and win SEO clients as part of this mutually beneficial arrangement.
It's all about the wiggle room!
You may scale your customer acquisition, make more money, and avoid having to hire additional SEO specialists depending on your markup (as recommended by your white label provider).