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Pasadena, Texas Digital Marketing Agency


Your small online business is only an effective digital marketing strategy away from providing you profit and recognition. Our digital marketing agency in Pasadena, Texas helps you by gauging your performance so far and participates in improving your digital ranking to give you the best results.


Every Pasadena SEO company digs deep into the statistics of digital marketing techniques and presents high-quality service to its customers in Pasadena. Digital marketing is conquering new heights of success and excellence for Pasadena’s online businesses by implementing high-priority digital marketing strategies.


Since digitalization is a global perspective, not abiding by the latest digital marketing trends is unfair to your online business. Every year, hundreds of different strategies and techniques are subjected to innovation. With every innovation and digital marketing strategy, a new business comes to life!


Digital marketing is an umbrella term. Under this umbrella stand many different types of digital marketing. Let’s go through each one of them to gauge their significance!


Search Engine Optimization (SEO) Marketing


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Don’t you want to see your business website on the first page of Google results? Well, every online business has mutual dreams. 61% of digital marketers suggest improving SEO score and organic presence on the internet to increase conversion rates!


SEO marketing emphasizes good link structure, content indexing, and the use of target keywords. Search engines, which boil down to Google for the majority, will crawl your content and pick up on the SEO features. This is why it’s important to use text transcripts for videos and alt text for images, approachable URLs and keywords, and keyword variation incorporated in headers of high-quality content.


Happy SEO-ing your business website!


Pay-per-Click Marketing


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Remember when you clicked that advertisement flashing on the side of a website? That was only possible because someone put paid advertisements in your way and you fell for it! 79% of digital marketing experts find pay-per-click marketing highly beneficial.


PPC, or pay-per-click marketing, is beneficial as long as you pay for every advertisement. The most common and effective PPC marketing route is Google Ads. Ideally, a digital marketing company should provide Google ad management for Pasadena businesses. A pay-per-click campaign is quite effective because it narrows down the area of implementation. You select the target keywords, target audience, and demographics. This way, you can earn maximum customer engagement by exclusively choosing your customers.


Bid on the most frequently entered keywords now and win maximum leads!


Content Marketing


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Have you ever seen a link to a blog or article shared on Facebook or Instagram by a company about something relevant to their area of expertise? Such links contain informative and customer-engaging content. It is a misconception that digital marketing is all about photos and videos. Content marketing plays a lucrative role in the promotion of your business. Believe it or not, 70% of companies confess to launching a content marketing strategy. In that 70%, your competitor might be present!


Articles, ebooks, blogs, podcasts, white papers, videos, and web pages fall under content marketing. This strategy is linked with other marketing strategies as well. The same content can be enveloped and emailed to potential customers or shared on different social media platforms to grab the attention of millions of users. When a content writer smartly composes a blog, they make sure to incorporate keywords that will be picked by search engines to leverage your SEO ranking.


Write and write smartly to seek attention and achieve maximum ROI!


Social Media Marketing


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The total population of the world by the end of 2020 was 7.8 billion. 3.6 billion people have an active social media presence! This figure is powerful enough to convince you to use social media marketing as your prime digital marketing strategy. Even more powerful is that 91% of businesses in the United States of America (USA) rely on social media marketing for online sales. Here is another surprise: more than 80 million owners of small businesses use free business tools of Facebook to advertise their product and services!


Instagram has been the most widely used social media outlet with 1 billion monthly users. It is followed by YouTube and Facebook. Businesses are eager to take advantage of the frequent presence of billions of users from all around the world. They focus on link building services for Pasadena business websites. From posting well-written, engaging blogs and flashy, well-synchronized videos to running ads, remarketing in the newsfeed of potential customers makes social media marketing stand out.


Instagram and Facebook advertising are cost-effective advertising tools. Make the most out of them!


Email Marketing


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Everyone remembers waking up to an email from mobile, clothing, footwear, electronics, or travel websites. Email marketing provides the highest ROI to small businesses. Quite fascinating! Even with a small budget, you can prepare email copy and send it to potential customers. Customer engagement is exceptionally dominating in this type of marketing.


Ideal email copy is entirely personalized. By personalizing, we mean adjusting the tone of an email similar to face-to-face communication between two friends. The subject of the email must contain the name of the recipient. It is human psychology to become attentive at the mention of your name. Throughout the letter, mention the customer’s name a few times depending upon the length of the text. With a friendly yet dominant tone of composition, you can grab the attention of the reader as well as compel them to make a move.


Moreover, an email copy wins a bonus when it successfully instills a sense of urgency in the reader. Tell them how time is ticking away, and they may miss their deal. This will keep them hooked!


Customer psychology coupled with advertising strategy results in nothing less than victory!


About Destiny Marketing Solutions


Destiny Marketing Solutions fulfills your every demand for digital marketing. We are home to the most effective and accurate measuring software and an exceptionally professional team of digital marketing enthusiasts. Daily, we look into the demands, queries, and desires of our clients for their businesses. Before commencing our job, we communicate with our client. We encourage two-way communication. We listen, understand, and implement their ideas and opinions.


Call us now to discuss how we can help your business!