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SEO for Solar Companies: An SEO Guide

Search Engine Optimization for Solar Companies

Looking for an SEO firm that has a track record of helping other solar companies boost their organic search rankings? You've arrived at the right place!
Scan for "solar companies city, state" or "solar panel companies city, state" on Google. You're losing business to other solar companies if your company's website isn't included on the first page. Destiny Marketing Solutions will assist you. Our SEO experts have a lot of experience helping green businesses get more skilled website traffic and turn that traffic into leads and jobs.

Our Search Engine Optimization (SEO) Process for Solar Companies

TRACK > TEST > TWEAK > REPEAT is our SEO method, which is close to how we market solar contractors in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can't optimize something you don't track and calculate. Good data equates to better outcomes.

Completing An Analysis of Competitors

  • Doing a business study of the service offerings
  • Identifying local rivals who are already outranking you for your services on the internet
  • Analyzing the market's search words, weekly search rates, and more

Publishing High-Quality Content

  • Find out what and how your customers are looking for your services by conducting keyword analysis.
  • Publishing well-written website content that boosts your local search rankings while also providing a pleasant user experience
  • To promote conversions from your users, include both search engine-friendly optimizations and calls-to-action in your content.


  • Citations are being examined.
  • Creating new citations is a time-consuming process.
  • Increasing the number of local citation opportunities
  • Keeping track of and managing local listings

Google MyBusiness Optimization

  • Adding your company's address and phone number to your Google My Business profile.
  • Taking control of your Google Maps listing
  • Backlink optimization for your Google My Business website
  • Using Google My Company to optimize your business hours and services

Monitoring the SEO Campaign

  • You should keep track of your keyword rankings, organic traffic, phone calls, and leads.
  • Keep track of the rivals' keyword rankings.
  • Keep an eye on the top three rivals.
  • and a lot more

Improving Your Search Engine Optimization

  • Improving the success of your campaign over time by optimizing and pivoting it.

About Our SEO Services for Solar Companies

If you're like most solar firms, you probably get 20 emails a day promising to put your website on the first page of Google. If something seems to be too good to be true, it probably is! It can be difficult to tell fact from fiction when there are a million self-proclaimed "SEO experts." At Destiny Marketing Solutions, we believe in complete accountability and data-driven services. If you want your website to rank above the rest of the solar remodeling firms, you must do three things:
  1. Search engines must be able to find, read, index, and rate your website code.
  1. Your onsite material (copy/text) must build your business as a roofing remodeling authority.
3.Offsite variables (for example, links from other authoritative sites) must be optimized to boost the authority of your site. Destiny Marketing Solutions provides solar companies with a turn-key SEO service that will help them boost the (3) metrics listed above. For several of our solar customers, the end result is a massive increase in website traffic, leads, and sales!

Details about the SEO Process

Step 1: Conduct a thorough website audit and tracking.

You can't optimize something you don't calculate (accurately). Destiny Marketing Solutions's services are built on the basis of accurate monitoring. We promote our clients' companies as if they were our own. To make informed decisions about your ads, advertisement, SEO, and website, we must first examine your marketing in the same way as a CPA would examine your finances. The majority of SEO firms boast about their rankings and traffic. What's more, guess what? If you're not seeing growth in profit, sales, and booked jobs from organic searches (for words other than your company name! ), none of these metrics matter. Since SEO is a zero-sum game, you must leapfrog websites that are currently considered to be better designed than yours in order to move higher up in the organic search results. “How much SEO do I need?” is one of the most popular questions we get from solar companies. You can answer this question (intelligently) without first conducting a thorough investigation of the other solar companies in your market.

Step 2: Researching Keywords

Related to some of the previous points, ranking for "stone solar firms" is pointless if all of your visitors come from outside your service area! The next step in the SEO process is keyword analysis, which comes after we've implemented accurate monitoring on your website, collected baseline data, and analyzed your competitors. We have SEO specialists who are experts in the solar industry. We use a combination of search frequency and conversion data to find the best keywords for your company and geographic location (which keywords actually generate leads and booked jobs).

Step 3: Creating Content

The next step in the SEO process is to update your website's content and, if possible, build new website pages, armed with reliable tracking data and the right keywords. Consider your website as a fishing boat, with each page of content acting as a baited line thrown into the vast Internet fishery. More fish (visits, leads, and sales!) means more lines in the water (pages on your website)! Your website's content must not only target your top keywords, but it must also build your company as THE authority for what you do in the markets where you do it. The majority of solar companies despite writing website copy! That's fine; Destiny Marketing Solutions has in-house copywriters (US-based employees who work directly for Destiny Marketing Solutions) who specialize in developing new, original, appropriate, and authoritative content for solar companies.

Step 4: Offsite Factors Optimization

The final step in the SEO process is to improve your overall online footprint. Consider links from other authoritative websites (manufacturer's blogs, local chambers of commerce, or the BBB) as digital recommendations or votes of authority. More links from high-authority sites equals increased search engine visibility; however, not all links are created equal! Purchasing links with the purpose of manipulating Google's ranking algorithms is prohibited, and doing so would result in your website being removed from the search results. The best way to get links to your website is to win them by producing exclusive and noteworthy content – content that is genuinely beneficial to your potential customers! Learn more about how Destiny Marketing Solutions will aid in the growth of your solar company through SEO! Contact one of our SEO experts right away!

Frequently Asked Questions about SEO for Businesses

What is Search Engine Optimization (SEO)?

The process of editing and producing website content and code that ranks well on search engines such as Google, Bing, and Yahoo is referred to as SEO. Your website must first be coded in such a way that search engines will locate and crawl it. In addition, your website must be fast, safe, and mobile-friendly. Second, you'll need page after page of original, noteworthy, and optimized material. Finally, you must obtain citations, links, and references from other authoritative and applicable websites.

What Are the Benefits of SEO Services?

Frequently Asked Questions about SEO for Businesses We include the following in all SEO packages:
  • An examination of the digital marketplace
  • Content and code optimization on the website
  • Content and creatives for the website have been updated.
  • Optimization of local citations (local SEO)
  • Reporting on measurement and analytics
  • Your campaign should be tracked and tweaked on a regular basis.

Is it necessary for me to hire an SEO firm?

An SEO company will take care of the day-to-day tasks of managing your online presence, allowing you to concentrate on other aspects of your business. You need an SEO company if you don't have the time or money to sift through pages and pages of analytical data, rankings, and traffic trends, and then optimize accordingly.

What Are the Costs of SEO Services?

The SEO process at Destiny Marketing Solutions begins with a website audit, during which an ongoing SEO campaign may or may not be implemented (ongoing SEO occurs approximately 85 percent of the time). Website audits are tailored to the needs of each company, so prices differ, but the average range is $2,500 to $3,500 (audits for larger "enterprise" websites may be much more). Ongoing SEO services range from consultation to "do it for me" SEO, in which Destiny Marketing Solutions's team serves as your in-house SEO department (for a fraction of the cost of having your own SEO team). Ongoing SEO costs anywhere from $2,000 to $10,000 a month (or more) on the low end to $10,000 (or more) on the high end. What matters most is the return on your marketing investment (ROMI). Sure, $5,000 a month sounds like a lot of money for a small company, but if your ROMI increases to $50,000 a month, it's well worth it. A word of warning: you get exactly what you pay for. If you sign up with a cheap SEO company that provides low monthly payments and a "free" website, you could be leasing space on their proprietary network, which means you will lose your website and all of your work if you quit. Avoid SEO job that are outsourced or done in a second language.

When it comes to SEO, how long does it take?

You may expect to see results in 3-6 months if you work with a good SEO partner, but some industries with highly competitive keywords can take up to a year to gain traction. Don't give up; once you get started, your progress will accelerate.

What metrics does Destiny Marketing Solutions use to measure SEO success?

You can't handle what you can't calculate. If you don't know the score, you won't be able to win the game. Despite a million quotes claiming that you can't optimize your business performance unless you monitor your results, the majority of business owners and marketers still don't track their advertisement, marketing, website, or SEO accurately. The majority of online marketing firms regard monitoring and reporting as an afterthought—a phase that comes last. It's the first move in any SEO engagement at Destiny Marketing Solutions. Do you know if Destiny Marketing Solutions is a Google Partner? Yes, indeed.

Read More about Our Solar SEO Resources:

Solar SEO Guide

Solar Local SEO

Solar eCommerce SEO

Additional Solar Digital Marketing Resources:

Solar Digital Marketing Services

Commercial Solar Digital Marketing Services

Digital Marketing for Solar Manufacturers and Distributors Guide

Digital Marketing for Solar Guide

Solar Facebook Marketing Guide

Solar YouTube Marketing Guide

Solar eCommerce Online Marketing