Facebook Ads can be a powerful tool for solar eCommerce brands. There are many benefits to Facebook advertising, including the ability to directly target your ideal customer base and measure campaign performance. If you're interested in using Facebook ads as part of your marketing strategy, here are some best practices that will help you get started.
Facebook Ads are available to all users with a Facebook account, so you may be wondering what type of ads will work best for your solar eCommerce company. There is no one-size-fits-all answer because different industries have varied needs and the cost per impression varies by industry as well. The good news is that there's plenty of information online about which types of ads perform better in certain industries or contexts. For example, NPR recently published an article entitled "The Best Type of Ad on Facebook Depends on What You Sell."
Facebook ads can be a great way to achieve both objectives. Some of the best ads are those that run exclusively on Facebook. These type of ads will reach a targeted audience, but they also have higher costs per action (CPA) or cost per conversion rates because it's so difficult to get your ad in front of potential customers outside of Facebook. If you're looking for lower CPA and more exposure then there is plenty of research available showing which types of campaigns work better than others. For example, according to AdEspresso when promoting an eCommerce site with product images "The average CPC dropped by 41%." This finding seems logical given how well-targeted these kind of photos are for companies selling solar products.
Solar ecommerce brands can benefit from effective Facebook ads in a number of ways, but there are also some pitfalls that need to be avoided by paying close attention to details like your budget and CPA goals. Solar companies have benefited from better targeting with images as well as lower CPC rates overall when using specific types of marketing campaigns. If you're considering running an ad campaign then it's important to know which type will work best based on what your solar business has set out to accomplish.
Solar eCommerce Facebook Ads are an important and sometimes overlooked marketing campaign for online solar-specific retailers. Facebook is a source of traffic that every solar eCommerce brand should be using, with its ability to target specific audiences given the right information about your company's products or services. Think carefully about how your message will resonate most strongly with potential customers taking these factors into account: audience demographics, product quality, cost per click (CPC), and intent.
Facebook ads can also play a role in establishing your solar brand's authority. For example, your company may need to demonstrate knowledge about the solar industry in order to be taken seriously for larger accounts. Continuing with our previous examples of an eCommerce business selling products online or a consultant providing services on-site, both can use Facebook ads as part of their marketing strategy by promoting posts that are relevant and valuable.
Facebook ads can be a great option for solar eCommerce brands. The platform is typically less expensive than Google AdWords and it's easy to track the ROI of your campaign with Facebook Ads Manager, an intuitive dashboard that automatically optimizes campaigns based on what we know about our audiences' behavior.
Facebook ads are an effective way to promote posts that are relevant and valuable, but it's important for solar eCommerce brands to determine which types of campaigns drive the most sales.
Promoting offers like free shipping might be a great option if your products aren't available online or in stores. If you offer services such as consultations with a product expert, make that explicit in your ad and landing page copy.
Keep your ad copy short and use visuals that will stand out on a busy newsfeed.
Use bullet points or emojis to add context, but don’t spam the feed with too many branded images.
Consider what type of message you are looking to convery to your target audience. This is where it's important to have a solid understanding of your customer persona(s).
Facebook ads are an effective way to reach your target audience.
You can even set a budget that you're comfortable spending, so it won't be overwhelming if you don't have the time or resources for long-term advertising efforts.