We are the world's leading customer acquisition marketing agency for the solar industry
Acquiring a new solar customer costs a lot of money and is on the rise. A GTM Research report from July, 2017 indicated that client acquisition costs had climbed from $0.41/W in 2013 to $0.52/W in 2016, and the increases were expected to continue in 2017. By partnering with highly-accomplished, independent sales specialists and integrating three specialized approaches into your lead management and marketing programs, we can help you minimize your client acquisition costs.
Think of us as an extension of your internal marketing staff, which is specifically dedicated to growing your customer base. We have an effective digital advertising platform that has generated over 150,000 leads over the past five years, generating an estimated $100 million in contracted revenue. Additionally, we have a proven history of efficiently managing third-party lead generating sources, and we can provide in-depth professional guidance on all forms of internal lead generating initiatives that you are currently executing.
Because solar cells have become so economical, solar companies may now appeal to more customers than they have in the past. Regardless of whether you want to help the homeowners who will go off the grid or help businesses who want to cut their facility expenses in half, there are millions of energy-hungry clients who want to get into the future of energy supply.
But how will you find and serve these people who have the potential to become customers? When solar marketing is employed.
By employing internet marketing strategies for solar enterprises, your business may use paid and unpaid channels, including search and social, to construct a comprehensive solar marketing strategy that promotes sales.
Continue reading to learn more about how you can use digital marketing for your solar firm, as well as the five greatest solar marketing tactics for small and large enterprises today.
Internet marketing for solar companies has been proven to result in an increase in leads and solar panel installations.
Digital marketing is a similar to having a solar-powered home. You receive a good return by choosing an investment option that has a good track record and is done by a recognized organization. While you are primarily a solar firm, your website is your most effective sales and marketing tool for your firm, not an online brochure. It is a virtual sales representative who works around the clock and 365 days a year and may generate hundreds of leads each month from homeowners in your area.
People are increasingly turning to solar energy as a sustainable source of power, thanks to the popularity of alternative energy for powering both residences and businesses. Solar panel producers should expect greater demand for their products in the years to come, as the market has been opened up to the future of energy.
Consumer demand can be seen as the cause of additional competition, as well as solar panel manufacturers who aren't utilizing a clear marketing strategy being at a disadvantage. Other than intense competition, purchasing solar panels is a significant investment for many consumers, who are sometimes reluctant to invest their money even though they know that the long-term benefits of solar panels and solar energy goods are favorable.
Despite the fact that the solar sector may be flourishing, marketing for solar isn't as simple as it sounds. In the solar industry, every sale is something to celebrate since that is how you keep your business afloat. Solar, on the other hand, is an expensive commodity. This means effective solar marketing campaigns will result in significantly increased profits, as long as the campaign merely adds a few more sales.
More than 7000 clean energy installation companies are registered with the Clean Energy Council. When you want to get projects, you have two options: Either you are going to succeed or you will fail.
Establish yourself as an authority in your field.
In order to continue growing, we don't feel charging low rates to undercut each other is sustainable. There are no other options, therefore people will have to know me as a solar expert.
This post is full of digital marketing advice that teaches you how to advertise yourself and your organization in a way that will convince people that you are an authority in your field.
The advice contained in this article is free or low cost, both of which are valuable to those who wish to expand their knowledge base.
Major trends and developments in the industry
high tech assistance in the latest house enhancement service and digital marketing
As a result, we generate solar leads that lead to more jobs.
The projects produced tangible results for renewable energy companies
The increase in the percentage of Americans who have recognized the necessity of renewable energy is bringing greater relevance to building your own solar power company than ever before.
We are able to offer assistance to you when it comes to your specific industry and with planning out a plan that fits your aims and your specific demands, whether you want to outcompete the market or remain within your allotted budget. We are going to implement a more commercial and residential-focused multi-channel marketing approach to produce a larger number of leads that will propel your firm to the next level.