Renewable energy continues to grow as one of the most vital resources available. Private consumer, commercial, and industrial sectors are seeing an increase in renewable energy use and interest. As transport and industrial operations progress toward an electric future, the renewable energy surge accelerates further.
At the center of the renewable energy bubble lies solar. Solar panels are now cheaper than ever and proven to cut costs for homes and businesses. Organizations can become self-sufficient without leaving a large carbon footprint. There has never been a better time for solar companies to up their marketing efforts in the hope of increased sales.
With the growth of eCommerce, there is no longer a need for a retailer or middleman to facilitate sales. More solar companies are adopting a direct-to-consumer approach. This is a more cost-effective and scalable way to orient a business plan as a modern solar provider.
While cold-call and door-to-door sales approaches have been used in the solar industry, these methods are outdated. Solar companies can now leverage a combination of paid and unpaid internet marketing channels to develop their brand, increase reach, generate and convert leads, and help their businesses grow.
Utilizing a professional marketing service like Destiny Marketing Solutions can help elevate your solar business through a comprehensive strategy executed by a team of marketing experts.
Despite posing plenty of challenges, a direct-to-consumer strategy is a highly beneficial marketing approach for solar companies. It eliminates intermediaries, reducing costs, and allows you to have complete control over the sales process.
Consumers seek the simplest purchasing process possible. Direct-to-consumer business models offer simplicity. While one supplier can’t offer the range of choices that a retailer can, too many options often delay a customer’s purchase. Through careful marketing, you can make your solar business the go-to destination for customers.
When it comes to household or commercial appliances, trust is vital. By buying directly from the supplier, the customer can develop a stronger and more trustworthy relationship with the provider. Because of the lack of a middleman, there is often a perception of increased value when purchasing directly from the supplier.
Having a direct link to the consumer provides endless opportunities, but if marketing efforts aren’t executed well, it can end in disaster. Destiny Marketing Solutions offers solar companies the latest and most effective digital marketing services available. By providing your company with a results-driven, tailored marketing campaign, you will be well-positioned to achieve your targets and more.
At Destiny Marketing Solutions, we offer a wide range of professional online marketing services for solar eCommerce companies. Here are some of the solar marketing solutions we provide.
Unfortunately, no matter how great your product or web design is, consumers won’t naturally gravitate toward your site. Keyword research and SEO strategies are essential for increasing traffic to your webpage and subsequently garnering ROI.
For the modern consumer, the first step in making a purchase is a Google or Bing search. Solar companies must take advantage of the thousands of search engine results for solar products. Each search query is an opportunity for a sale.
Optimizing your website for search engines is one of the most critical steps for an eCommerce business. While it’s simple in theory, it takes some expertise to execute an effective SEO plan.
As an award-winning digital marketing agency, our SEO solutions can ensure you experience increased traffic, leads, conversions, and ultimately, profit levels. Through continuous optimization and data-driven actions, you can expect to raise your visibility on Google search pages so you can land on the first page of results.
If you’re servicing a particular area, local SEO is essential. It allows your business to hold a high ranking for local search results terms and keywords in the specific region you’re targeting.
Effective local SEO ensures your business is shown on Google My Business results pages, where potential customers can access all relevant information, reviews, ratings, and links.
We can help you leverage local SEO to give your solar business the best possible opportunity to attract customers.
Content marketing is one of the best and most cost-effective marketing strategies for solar companies. It involves attracting customers through interesting, insightful, informational, or entertaining content on your website and social media channels.
Depending on your goals, you can use blog posts, articles, eBooks, white papers, guides, brochures, images, infographics, videos, and more to draw in customers. We can provide high-quality content for your business, and we ensure that it is fully optimized to drive traffic to your business’ site.
We also provide other essential content services such as landing pages and new web pages to ensure all areas of your site meet Google algorithms to improve search rankings.
Despite the advances made in digital marketing and data analytics in recent years, email marketing remains one of the most consistent and highest performing channels for ROI.
Emails allow you to re-engage your audience and deliver customized, targeted messages to set demographics. It is easy to measure, share, and can make an immediate impact if implemented correctly.
Allow us to create a tailored email marketing campaign for you to generate leads and increase conversion rates immediately.
The solar energy industry and other forms of renewable energy are current topics of social interest. This adds further fuel to social media as an excellent marketing tool. It is the perfect avenue to share content and market toward an environmentally-conscious audience.
Virtually all social media platforms can be used effectively as communication tools. However, Twitter, Facebook, and Instagram have become essential marketing avenues in recent years.
At Destiny Marketing Solutions, we can improve your presence and boost traffic to your website, leading to increased sales and revenue. By strategically optimizing and linking social platforms and relevant content, you can experience measurable growth.
Influencer marketing involves much more than celebrities on Instagram flaunting the latest health supplements. There are more subtle approaches that provide the perfect strategic fit for your brand and audience. As a socially relevant industry, solar energy businesses are highly compatible with influencer marketing.
By pairing your business with a suitable influencer, you can tactfully draw in customers and spread the word regarding your brand and products. We can assist in implementing a successful influencer marketing campaign and enhance your online reputation. Reputation management is a key aspect of digital marketing.
In a booming industry, the time is now to establish your business as a leading solar company. With a direct-to-consumer business model and cutting-edge digital marketing strategy, there are fantastic opportunities to achieve success as a solar eCommerce business. One of the most effective ways of approaching this is by hiring a professional marketing solutions service.
There are many challenges involved in developing a successful solar eCommerce business, such as building a brand identity, analyzing data to make decisions, maximizing social media resources, generating leads and sales, increasing conversions, and creating valuable content.
Destiny Marketing Solutions offers your solar organization a fully-customized digital marketing strategy. With a team of experienced professionals, we can provide a path to success for your business. We are results-driven and utilize the latest technology and methodology to enable your business to succeed.
Contact us today at (888) 846-4937 or email us your questions at email@example.com and learn how our expert team can help you get started with your digital marketing efforts.