The solar industry is one of the world's fastest-growing sectors. In reality, it has increased by nearly 40% in the last two years. That doesn't appear to be an issue, but given its many advantages, solar should be rising much faster.
The public isn't yet trained on the finer points of what solar can offer to a household or a company, which is one of the reasons we aren't seeing solar panels pop up on rooftops around us with greater regularity.
Many potential solar adopters, for example, still believe that photovoltaic systems are prohibitively costly. Others believe they are woefully inefficient. Others believe that the environmental effect of producing solar panels outweighs the fact that they provide environmentally friendly energy.
If you work in the solar industry, you already know that these rumors are false. Furthermore, in recent years, the cost of going solar has become very competitive. The environmental cost of solar panel production is negligible, and developments in solar technology have made solar panels one of the most effective sources of renewable energy available on the market today.
You know the information is right, but how can you persuade your potential customers? You can definitely keep an informative blog, hold seminars on the current state of solar energy, and use social media to spread the word about solar. You can also offer current customers referral credits and provide them with eye-catching signage to promote their new solar lifestyle.
All of these strategies can be very successful, but forming strategic alliances with other companies is one of the most effective.
A business-to-business (B2B) partnership is a relationship between two companies that allows one to benefit from the other's marketing scope and client base. B2B collaborations may be one-time activities, but the most successful ones are long-term relationships that support both companies.
Making a list of companies for which a mutually beneficial relationship could be established is the first step in forming a B2B partnership. Other companies that appeal to an environmentally conscious clientele, such as eateries that specialize in serving local foods, green cleaning facilities, electric vehicle retailers, and health food stores, may be included on this list for those in the solar industry.
It may also include construction firms such as roofers or custom home builders. It may also be a good idea to team up with other renewable energy providers, such as wind turbines, hydroelectric plants, and even other solar companies that work in different areas.
After you've compiled a comprehensive list of possible partners, you can narrow it down to only the most promising candidates. Partnerships that pose a conflict of interest should be eliminated from consideration. It's also a good idea to work with companies that have a solid reputation and sound financials.
The companies that make the cut should then be approached for recruitment. Until submitting a partnership proposal to decision-makers, some consideration should be given to how the partnership would operate and the benefits to each group. Before pitching the plan, it's a good idea to do some online or face-to-face networking.
Until embarking on a strategic B2B marketing relationship, it's important to ensure that both parties are on the same page and that the agreement is in writing.
A B2B collaboration can take several different forms. Two companies may collaborate on a marketing campaign or pool their resources to organize special events for homeowners interested in green technologies or businesses looking for a public relations boost from renewable energy adoption. Joint lead generation techniques are often effective, and the partnership element enables both companies to benefit from the endorsement of the other.
Obviously, your primary objective in forming a business relationship is to assist your company in growing, but you should take advantage of every opportunity to go above and beyond, particularly if all it takes is a referral. Always be on the lookout for ways to assist your B2B mates, and they'll most likely reciprocate.