Building a marketing strategy for your company can be stressful and difficult for everyone, regardless of industry. As a clean energy company, you know that no project, whether residential or industrial, should be undertaken without first developing a strategic plan. With applications, platforms, automation, services, and the list goes on, the range of easily available marketing methods is enough to make your head spin.
Whether you're selling hydropower, geothermal energy, or solar energy, the most important thing is to create a marketing strategy that your clients will appreciate and engage with. The easiest way to do this is to provide high-quality material for your customers that will help them learn about, understand, and appreciate your renewable energy services. This new strategy is called as Content Marketing and Inbound Marketing, as you may know.
This is a new technology-based marketing method that has emerged in the digital era. Because everyone has a phone or a laptop, customers are always reading and researching online for their own requirements. This is where Inbound Marketing comes into play!
Using an inbound marketing strategy allows you to organically attract website visitors, convert them into qualified leads, and then transform them into happy customers for years to come. SEO is also used in inbound marketing (search engine optimization). When consumers use platforms like Google to search for something, search engine optimization ranks your material alongside the rest of the world. This is accomplished by using specific keywords that correspond to what customers are looking for.
All of this should be part of your renewable energy company's inbound marketing plan. The majority of individuals believe they know everything, but they don't. So you've come to educate them!
The four critical steps of developing a Content & Inbound Strategy to create customer-centric, relevant content are outlined below.
So, now that you've decided to create a new marketing strategy for your company, it's time to honestly assess your position in the market. You'll have to...
The purpose of this stage is to bring the team together by providing insights on where you are presently as a company. What kind of marketing tools do you have? What are your plans for the future of your company? How do you plan on achieving these objectives?
You'll need to identify and clarify who your ideal buyers are at this point. To arrive to a consensus on your customer demographic, you'll need to work with your team. You would prefer to gather feedback from current or potential clients. You can conduct your study and obtain the necessary information in a variety of methods. You'll have to...
Stage result: After completing your business's buyer personas, you'll learn a lot more about your customers than you previously knew. Knowing this knowledge offers your company an automatic advantage over competitors in your industry or elsewhere.
You'll be creating a funnel for your ideal buyer personas at this point. The funnel is divided into steps that your customer will go through, such as Awareness, Consideration, Engage, and Delight. The basic footprints for where you direct your buyers are these four Inbound marketing stages. You want to make your buyers aware of their problems and how to address them. Then, in the contemplation stage, you want to present them the solutions to their problems in a clear picture so they comprehend the significance of the solution you give.
After your ideal customer has weighed their alternatives, you want them to make a decision that will hopefully result in a purchase and/or conversion. eBooks, email subject lines, and social media topic lines are all used to convert, qualify, and nurture your leads. But first, let's take a look at what we'll need.
Phase result: When you map out the customer journey, you're also laying out the offers and email subject lines that will transform, qualify, and nurture your leads as they progress through the buyer persona's journey. This is critical to your approach and should be put together with care. You don't want to deliver the incorrect message to the wrong persona.
All of your content ideas that were brainstormed now come together in an inbound strategy during the campaign setup stage. However, before you can do anything with your information and research, you'll need to figure out how to put it all together. Let's look at some of the things you'll need to accomplish before releasing it to the general public.
Conduct extensive keyword research to determine the best keywords for SEO. This is critical for getting your material noticed among all the other content available.
Develop a precise content plan to attract personalities by reacting to prevalent fears via your blog and premium material bargains at this stage.
Now that you have a fundamental knowledge of what Inbound Marketing comprises, there is no better way to learn than to put it into practice. With so many marketing strategies available, it's important to remember what matters to your company and your customers. You want to develop high-quality material that is relevant to your audience, so that they say things like "well, that's intriguing." You want to take your reader on a journey to become a customer.
Let's take the case of dating. People don't usually say "I do" after just one date. You'll need to work on nurturing your relationship with your spouse as you get closer to saying "I do." So, when you're creating a marketing strategy for a renewable energy company, be sure to include a comprehensive Content Strategy. Take the time to carefully plan out all of the stages and the material you'll deliver. This information is a reflection of you and your company, so make the most of it!
Another wonderful example is to put oneself in the shoes of the customer. If you truly discover value in your content, you're on the right track. After you've provided useful content to your potential consumers, you'll want to establish strong call-to-actions to collect personal information from them, such as their email address, company name and title, and so on. You've just gotten a prospective lead once you have this information! Congratulations! This is the type of lead you desire for your company. Remember, it's not how many leads you have for your renewable energy firm that matters; it's how many quality leads you have, because those are the ones that will convert the most.
Keep in mind that effective tactics are difficult to develop on your own. If you need help, don't be afraid to ask for it. Then you'll be well on your way to converting total strangers into loyal consumers!
Destiny Marketing Solutions is a cost-effective, all-in-one solution for your inbound marketing needs. Instead of hiring a whole team, which might be expensive, we assist organizations in tackling what they require.