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Renewable Energy Content: How to Power Your Marketing Strategy

The Renewable Energy Industry's Content Strategies


Is your company involved in the renewable energy sector? Do you want to boost the effectiveness of your content marketing strategy? The following are some of the most effective content techniques for the renewable energy industry:

  • Being instructive,
  • Establishing authority,
  • Increasing transparency and creating trust

These content techniques for the renewable energy industry can help you not only develop a favorable reputation for your company, but they can also help you rank higher in search results. If your website already contains material, it's critical to keep it updated on a regular basis, as Google favors fresh information.


Ahrefs shows how upgrading material increased traffic by 139 percent and how renewing content increased traffic by 468 percent. Branding is also crucial for SEO because higher brand recognition improves Google search ranks. Branding can be integrated into the content you create for your website and social media accounts. With the content techniques listed below, your company could also see a significant rise in traffic.


Be instructive.


One of the best types of content strategies for the renewable energy business is content that teaches existing and potential consumers about the necessity of switching to greener energy and the amount of money they would save on their energy bills. This is particularly useful information for them to keep in mind when looking for sustainable energy supplies. An infographic is a visual representation of information that your renewable energy company may use to educate your target audiences.


The major categories of renewable energy sources are depicted in the diagram below. To aid in your company's SEO, these types of infographics should be accompanied by text on your pages. The accompanying text for an infographic like the one below could further explain how your product is one of the key sorts of renewable energy sources and how it might be more suitable for your clients than another renewable energy source. As a result, tying information to what your company offers can be an excellent way to make it relevant to what the buyer is looking for.


Infographic content could be turned into longer-form content like blog entries to educate and inform current and potential clients about your products. Blog postings might discuss how renewable energy benefits homebuilders and homeowners, as well as how much more environmentally beneficial renewable energy sources are than non-renewable energy sources. Local, national, and international information about the use of renewable energy sources can also help educate your clients about the benefits of switching.


One of our clients, Ecoliv, has a blog article about how to incorporate more sustainable shopping habits and experiences into their lives over the Christmas holiday season, which is related to the idea of eco-friendly and sustainable living. This is important for eco-conscious customers who have looked into Ecoliv's offerings. This scenario could be similar to how your clients are concerned about sustainability and would appreciate reading an eco-friendly lifestyle blog post on your website. After that, people can look over your website to see what you have to offer in terms of renewable energy sources, as your services are geared toward eco-friendly living.


In addition, your blog postings should include information regarding growing electricity rates as well as rebates and incentives for solar panels that help clients save money. These blog posts' content is extremely relevant to what your clients are looking for when investigating renewable energy sources, and it's critical that your company's website demonstrates authority and understanding on the subject.


Establish trustworthiness


Because purchasing and installing solar panels is a substantial commitment for many of your prospective consumers, establishing credibility is one of the finest content strategies for the renewable energy business. Using photographs and videos on your social media accounts and linking this information back to your website can assist clients decide whether to buy from you or your competitors, as well as improve your SEO.


Participating in discussions about sustainable and renewable energy, the necessity of renewable energy sources, and suggestions for how businesses and individuals may save money and help the environment are all examples of how your company can get more credibility through social media. These discussions might be lead by your company's professionals, who have years of expertise and knowledge that your clients could find useful. For consistency, your social media pages should have the same tone, style, content, and branding as your website. The video below demonstrates how your company's social media presence can help with SEO.


If your products and services are certified, you may write a blog post explaining why it's important to buy certified items and services, such as solar panels certified by the Clean Energy Council.


Solargain's blog, for example, provides postings about a variety of topics relating to solar energy, rebates, renewable energy, and technological breakthroughs that customers can read and learn more about in order to create credibility and authority in the solar energy industry. It's also crucial to keep up with the latest technology and trends in the appropriate renewable energy source field.


GEM Energy communicates with its consumers via Facebook Messenger and through its accounts on other social media platforms, such as Instagram and Twitter, which are both linked on its website. Visually appealing photographs regarding your company's accolades, initiatives, products, certifications, and more can be found on these social media accounts. As illustrated, you may include a link to your website in the description of an Instagram post so that clients can learn more about your company's services and goods.


Case studies of how previous customers have benefited from converting to your renewable energy goods can also be an excellent strategy to build credibility and demonstrate your customers' success. These case studies should include pictures and videos, as well as title tags and meta tags that are optimized. The sentiments of a primary school principal after installing your company's solar panels on the school's classrooms, or the thoughts of a hotel management on the hotel's energy expenses after switching to geothermal energy for the hotel's heating, are examples of films or text to include. Using facts and numbers to support these case studies (such as an estimate of energy cost savings) adds credibility and gives a sense of the importance of converting to your renewable energy goods.


Leading Edge Energy, for example, has a section on its website dedicated to successful case studies of how much money its customers have saved in energy expenditures since installing solar panels. Your case studies might be more precise, like Leading Edge Energy's structure, in which clients describe their condition before engaging with the company and after using its services. The use of numbers is a powerful tool for demonstrating the success of your products and services with previous customers. Furthermore, clients can use these case studies to compare their position to that of previous customers.


Positive Google, social network, and feedback/satisfaction forms evaluations from previous customers could also be placed on your website. When looking for local businesses, 82 percent of shoppers examine online evaluations, according to BrightLocal. This emphasizes the significance of adding good reviews that are clearly legible and available to potential clients who are visiting your website.


Trione Energy is an example of a solar panel company in Melbourne that prominently displays its favorable Google reviews on its homepage for visitors to read and for Trione Energy to establish credibility.


An example of a testimonial on Champion Energy's website that can show prospective clients how the company has dealt with them in the past and how they were able to successfully install their solar systems is shown below. Again, the goal is to demonstrate your credibility through content because it helps to portray your company as a dependable producer of renewable energy sources, which gives viewers more reasons to trust you. These testimonials assist potential clients about the quality of your service and products while also adding content to your website. It may persuade them to purchase your services and products or to contact you for a price and more information about what you can do for them.


Increase transparency and build trust


One of the most effective content tactics for the renewable energy business is to build trust and openness. Including a Frequently Asked Questions (FAQ) section on your website is critical for increasing efficiency by reducing the amount of calls and emails from clients. It's a crucial page that's both searchable and relevant to your customers, as well as a way to boost your Google rankings. This page could provide answers to frequently asked questions and address typical consumer problems.


On this page, you should discuss how technology works, warranties, quality standards, and what customers can do in the event of a problem, as well as how your company can help. The questions and answers can then be displayed on your FAQ page using FAQ schemas or structured data. Customers will have more information to look at while looking for your company's items as a result of this. If your competitors do not use schema markups, it not only enhances your company's exposure but also its trustworthiness.


SunrunSolar, for example, frequently answers the question of whether solar is an appropriate energy source for company owners. This response reassures them that there are a range of solar panels to pick from, and that the solar panel company's advisors can help them determine what will work best for their company's needs. To take it a step further, your company may personalize the inquiry to the types of consumers you often serve, such as students or homeowners.


Creating relevant and high-quality videos to introduce how your business works and how it delivers renewable energy to the community is a wonderful approach to develop trust. Using interesting movies to introduce the personnel who help operate your wind farms or install your solar panels can help you connect with your consumers. Customers will have already developed a sense of familiarity and trust in your organization if your personnel wear branded or professional clothing on installation day or when they visit your businesses. If you're a solar panel manufacturer, you may enlist the help of one of your skilled installers to impart their knowledge of solar panel installation. Including transcripts and descriptions with videos is another method to make them more accessible, searchable, and SEO-friendly.


These movies can also be utilized to tell your company's story as a means to set yourself apart from the competition. You could also use repurposed text from your blog entries about the importance of transitioning to renewable energy sources and how your solutions might be relevant to specific sectors of your target market. It's critical to include a call to action at the end of these videos, or across all of your material, so that your audience knows what to do next.


SunrunSolar's film on its homepage, for example, helps the company connect with its customers by presenting its narrative and establishing itself as a leader in the renewable energy market. SunrunSolar uses videos like these to set itself apart from its competition. Understanding what your customer wants when they first connect with you and solving these problems with videos can be part of your content marketing plan.


A TED lecture or video from a respectable source about the significance of transitioning to greener energy might also be linked to by your company. This will give prospective clients even more confidence that they made the proper decision by visiting your website for information.


Furthermore, visual results are now preferred over conventional results by users searching for keywords. As a result, for enhanced visibility, you should add relevant high-quality photographs of your renewable energy products in blog posts, headers, and landing pages. It's also a chance for more individuals to spend more time on your pages. Making a favorable initial impression will also improve the visitor's experience on the website. Adding alt tags to your photos can help your SEO and make your content more accessible to visually challenged users.


Original images of your renewable energy goods or photos taken by your clients of their newly installed energy sources can both be used. GEM Energy's clients' new solar panels installed by the solar panel provider are displayed in the example above. GEM Energy has compiled these case studies into a full web page with photos of previous installations it has completed for customers in a variety of industries. Clients will be more inclined to choose your firm over a competitor if you leverage initiatives done on established businesses like GEM Energy customers, Bridge Toyota, and the Friendly Society Private Hospital.


Another advantage of doing so is that if a website visitor has similar demands to your previous customers, the solar panel system details from previous projects may be valuable and relevant to them. Free photographs from sites like Unsplash can also be used as headers and pictures to accompany descriptions of your products and services.


Summary of content strategies for the renewable energy industry


To generate trust, promote transparency, establish credibility, and be instructive, you can utilize information like infographics, photographs, reviews, testimonials, videos, and blog articles as part of your marketing strategy. These are the finest kind of content tactics for the renewable energy market for raising awareness, distinguishing yourself from other renewable energy companies, and establishing a positive reputation. Refreshing outdated content and producing content that is relevant to potential and current customers will also aid your company's SEO.


Also, through social media or blog articles, aligning your company's services with the idea of sustainable living is a means of providing content that connects with your customers' basic requirement of saving money on energy bills and being environmentally responsible. These content strategies for the renewable energy sector give you suggestions for what to focus on in your content and how to make it instructional and useful for your clients.

Check out Destiny Marketing Solutions' blog for more SEO and digital marketing advice.  

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