In the last decade, solar energy has seen massive growth. Since 2000, solar has experienced a 49% average annual growth rate. As of 2019, nearly 250,000 solar workers were employed at solar companies across the U.S.
Energizing your solar company’s business-to-business (B2B) marketing is essential to your digital marketing efforts and helping your solar company stand out and in the growing solar industry. At Destiny Marketing Solutions, we offer digital marketing expertise to help solar businesses enhance their SEO, content, email, influencer, and organic and paid social media marketing.
With our digital marketing services suite, we enable solar businesses to stay ahead of the trends and employ the latest, cutting-edge techniques to drive more traffic, conversions, and ultimately, revenue.
Here are the many ways your solar company can take advantage of our B2B digital marketing services to gain a competitive edge in the industry and strengthen your brand.
Search Engine Optimization (SEO)
Today, more businesses are surfing the web to find solar panels and qualified contractors to install one or more of them at their buildings. If your website is not among the top search results, you will likely miss out on major sales.
For solar businesses that perform solar installations primarily in their local area, our local SEO services can grow your local business by bringing in laser-focused traffic. We’ll assist you with ranking your business website for local result terms or keywords in your specific area, allowing your business to show up on Google Maps along with your contact information and reviews, and ratings.
Specifically, here’s how our SEO services will grow your business:
Increase Online Visibility
Did you know that 97% of people who search online are looking for local services? Furthermore, 93% of those users never go past the first page of results. Our local SEO services can dramatically boost your page rankings, increase your local online visibility, and ensure your business appears on Google My Business local searches to connect you to more businesses.
Increase Traffic, Leads, and Sales
A lot goes into driving traffic to your solar business, but the real challenge lies in converting those visitors into paying customers and generating commercial solar panel sales. With our assistance, you’ll start seeing an increase in your web traffic, lead generation, and converting those leads to long-term paying solar customers.
Targeted Geographic Campaigns
We understand digital consumer behavior and expectations. Using our services, you can expertly target your campaigns toward your target audience interested in your solar panels and service. You can also connect with those in your area who may be new to solar and looking to get started on their solar journey.
Stand out From Your Competitors
As solar continues to grow, especially in the commercial market, you’ll still have some stiff competition. However, by working with us, we’ll ensure you stand out in every aspect of your campaign through our high-quality local search engine optimization services. Whether it’s local search directories or social media platforms, we know how to build your brand to attract customers. We’ll keep you informed each step of the journey by showing you the results we get for you.
As an award-winning full-service digital marketing agency, we have a solid track record of proven results with hundreds of satisfied customers. Our marketing plans are comprehensive and flexible to enable you to take your solar company to the next level. Whether you’re large or small, if you wish to beat your competitors, build your brand and authority in your community, grow your online presence, generate more leads, and boost your revenue, we offer a number of ways to meet your needs.
At Destiny Marketing Solutions, we aim to provide professional content marketing at affordable rates to help solar companies like you craft creative and educational content for your business’ website and marketing materials. From educational blogs on how solar energy and panels work to professional white papers and eBooks on the benefits of solar and how businesses can save money and energy, our team of creative writers can help you generate copy your customers want and need to make informed decisions about their solar equipment.
Our writers craft engaging and informative content that stimulates interest in the world of solar. This helps businesses understand how your solar products and services can help them operate more sustainably and even produce some of their own solar power.
Here’s what you can expect from our team:
Our creative team of writers possesses years of writing experience across a wide range of industries. Coupled with their marketing expertise, they have a strong understanding of the solar industry and know how to generate content while keeping your commercial solar customers in mind. We use SEO writing to optimize your content marketing for Google and other search engines.
Quick Turnaround Time
We have a reputation for over-delivering and ensuring that you receive your work ahead of your deadline. While we ensure flawless writing per your guidance and instructions, we are always happy to accommodate edits that are needed, including updates or additional information you wish to add. No matter the need, we’ll turn it around and do so quickly.
We value our clients and want to make sure all your inquiries and issues are addressed promptly. The Destiny Marketing staff is available 24 hours a day, 7 days a week, to respond to your questions and assist you however we can.
At Destiny Marketing Solutions, we can further aid your B2B marketing and digital marketing efforts by helping you create beautifully branded campaigns and educational content that targets potential or current commercial solar customers. We’ll work with you to create effective marketing emails that turn your prospects into paying customers and convert one-time buyers into loyal clients.
Organic and Paid Social Media Marketing
To achieve the best solar marketing, your business needs to be engaged on social media to promote your product and service. If you want to sell more projects or increase your average project size, take advantage of our organic and paid media marketing services.
We’ll help you reach new customers, engage with different existing customers, and highlight how your solar company is better and different from the rest. From LinkedIn to Facebook to Twitter and more, our team shows you how to use social media effectively to connect with and add many more followers.
Another best practice for enhancing your social media presence is to engage in influencer marketing. At Destiny Marketing Solutions, we can boost your solar marketing efforts by securing endorsements and product placements from different people and organizations who have social influence and a strong reputation. This is a great way to improve awareness of your company and attract new customers one influencer at a time.
Get Started Today
Whether you’re new to the industry or looking for great ways to enhance your solar marketing, Destiny Marketing Solutions is your go-to marketing solutions partner. We’ll help you keep everything that is working with your brand and website and make enhancements that serve you and your bottom line. Call us today at (888) 846-4937 to boost your digital and B2B marketing efforts.