How Social SEO Expands your Business’s Online Presence

Social media marketing and SEO are two closely related strategies. Both strategies are organic, inbound approaches that focus on building an appealing identity that naturally attracts potential customers. Since social media relies on premium content and a visible, strong brand identity, the efforts you spend on SEO can improve your social media reach. The reverse is also true. Your social media presence can also improve your search rankings.

 

Unfortunately, there is a lot of misinformation out there about how social media affects SEO. In this article, we hope to make clear exactly how social media contributes to your site's SEO standing, which no doubt can lead to more customers for your business.

 

What is Social SEO Marketing?

 

Social SEO marketing refers to the process of getting website traffic or attention through social media sites such as Facebook, Twitter, and LinkedIn.

 

Social media is a broad term for sites that may provide radically different social actions. The best social media platform for your site depends highly on the nature of your business.

 

Consider this:

 

  • Twitter is a social site for people to share short messages, or “tweets”, with others.
  • Facebook is a social networking site that allows users to share updates and photos or join events and a variety of other social activities.
  • LinkedIn is more business oriented, where users can network and interact with people in their profession or industry
  • Pinterest is great if pictures and visuals play an important role for your business. Great examples include wedding planners, handicraft artisans, or interior decorators.

 

Social SEO Facts

Social SEO has transformed the way businesses interact with their customers. Think about these social media marketing statistics (updated as of 2016):

 

  • There are 40 million active small business Facebook pages
  • Of those 40 million businesses on Facebook, 2 million advertise on Facebook
  • 65.8% of US based companies with 100 or more employees use Twitter for marketing
  • 77% of Twitter users feel more confident about a business when a Tweet regarding that business has been replied to
  • 9% of small businesses use YouTube for marketing
  • For businesses that target women: 42% of all online women use Pinterest
  • Only 17% of US small businesses use LinkedIn

 

As you can see, an active presence on social media is a must on major networks like Facebook and Twitter. Establishing a presence on YouTube or LinkedIn, on the other hand, would be a great way for you to set yourself apart from your competitors.

How Are Search & Social Media Marketing Related?

Social media often leads to the discovery of new content. Think of these benefits of social media:

  • Social media helps spread information
  • Social media helps education
  • Social media helps spread news
  • Social media helps solves crimes

Most important for your business, social media can help you build backlinks to your website which helps with your SEO efforts.

Many people look on social media sites for new content or help with their problems. If you are active on social media and put out great content, then there is a good chance you will be able to reach your target customers.

Why is Social Media Important for SEO?

Even with the stated benefits of social media marketing, it can be quite frustrating to understand exactly how social media helps with SEO.

These are proven ways you can increase your site's SEO with social media:

Social signals can boost your site's search rankings

When people link to your site content from social media, this can lead to improved search rankings for your site. Links back to your site from major social platforms such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc helps search engines establish which websites are credible and which should be ranked for certain keyword phrases.

Social media profiles rank in the search engines

Just as your website, your social media profiles also rank in Google. This helps establish your credibility for potential customers and provides a way for current customers to interact with your business online.

Expert Tip: While Google+ is not as popular as the other social media platforms, for businesses, it typically is the first social profile that comes up in search results. Therefore, it is critical that you keep your business's Google+ profile up to date.

Social media platforms are also search engines

SEO doesn't apply just to search engines like Google and Bing. When faced with questions or issues, people often search on social media, too.

Even if your business is active on social media, it's important to perform quality assurance regularly. This means removing duplicate profiles, ensuring the information on your profiles is accurate, and responding to any comments or feedback from other users.

You can grow your number of followers through social media

The total number of your followers and connections on your business's social media profiles can have a great impact on your search engine rankings.

Expert Tip: Build your following with an organic approach with helpful content, open inquiries, and answering questions your potential customers may have.

Social media is a great avenue to optimize content on your site

If you produce appealing, great content that helps people solve an issue, you can gain a great amount of traffic from social media. Although temporarily, your popular content will be featured on your social media channel.

Social media can benefit your local SEO efforts

Keeping an active social presence on social media is a great way to remain relevant in your local community. By engaging yourself in your local community, you are sending local authority signals to the major search engines.

Expert tip: Share updates when your business gets involved with local events and interact with other popular businesses, establishments, and personalities in your community. Make sure to take pictures and encourage your followers to comment.

Activity on social media can boost your business's web presence

Improving your reputation on social media through increased engagement from your followers and content syndication will help expand your business's web presence.

After reading this, you should have a better understanding of how social media affects your social SEO. Social media, as with other aspects of online marketing, is constantly changing. Don't get left behind or burdened with keeping up with the trends with social media. Let us help you!

Get started today with a free video diagnosis ($497 value) of your business's online presence, where we will take a look at your social media standing and provide insight o n how you can improve.