An effective marketing strategy is essential for any successful business. As the saying goes, you have to spend money to make money.
As a financial advisor, you have to determine if
Your firm’s marketing strategy should evolve with your target client’s preferences and ensure prospective clients can easily access your firm’s message.
To help you get your marketing strategy on track and communicate your message to the most appropriate audience, follow these 6 steps:
Define your goals and objective and what you want to achieve with your marketing strategy.
Do your research and identify who are your target clients, where you can find them online, and what message would resonate with them. To determine the most effective message for your target client, it may help to develop a client avatar for each of your client segments.
Figure out how your competitors are marketing online, and determine their positioning strategy. If you don’t have a marketing strategy in place for your financial advisory firm, then reviewing what your competitors are doing and reworking and improving those strategies to fit your firm is a great first step for marketing online.
If you don’t have an in-house marketing team, you will need to assign roles to your team to ensure proper execution of your marketing strategy. Effective marketing is a true team effort!
Create and maintain a solid website for your firm that incorporates the following elements:
A properly built, effective website is your firm’s hub for all online marketing and lead generation!
Now that you have figured out your target clients, your firm’s message for them, and have a website that targets them, you are ready to shift your efforts to implementing your marketing strategy. The overall goal here is to generate qualified traffic to your website.
The first step for effective SEO is identify relevant keywords for your firm that your site has a realistic chance of ranking well in Google’s search results. After this critical step, search engine optimization (SEO) can be divided into two categories:
It’s important to remember this advice when rolling out your firm’s SEO strategy:
We hope this helps as you develop or revisit your firm’s marketing strategy. Be sure check out Part 2 of this article here for steps 7-12.