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How do you stand out on Google as a financial services professional in a bustling metro area like Boston?
There are so many financial advisory firms in Boston that are competing for the same clients.
It can be very difficult for people to find you if you just simply have a website without a proper strategy to drive traffic to it.
Here are some digital marketing tips for Boston financial advisors to stand out in their area.
Search engine algorithms are constantly changing.
Common searches are always evolving as well, so why shouldn’t your site?
The only way to stay relevant in the world of SEO is to update your site regularly.
It may be wise to hire someone to take care of your site and to help market your services.
If you do not want to hire digital marketer, you can take care of the work yourself but it will take some work.
Below are some SEO tips on how to make sure your site stands out among Boston financial advisors.
To stay on top of the search algorithms, you must use keywords in your site content to stand out.
Using keywords in future articles will be easy enough; however, changing old articles to include these words will take some considerable work.
The keywords are phrases people use to find your site so including them in your articles is a good start.
For instance, if your title or descriptor sentence includes the primary keyword for the page, your site will be better positioned to rank well in the Google search results.
Make sure you include the words in an organic fashion so that they make sense in that context.
These keywords are commonly used for those looking for financial advisors in Boston.
Adjust them to fit your firm's service(s).
Try and include Boston as well as all the services you provide.
If you provide services to a specific neighborhood, modify the list above to your town or neighborhood.
For instance, instead of Financial advising Boston, try Financial Advising Cambridge or Financial Advising Braintree.
Additionally, rather than having one page that includes all your services, have one page dedicated to each service.
Including the service name in the title along with your location will help clients find you through their searches.
After including keywords throughout your title, description, and article, your site will become a lot easier to find online.
Try to improve your local SEO. Create listings on common business listing sites, as some prefer to use an organized method to find businesses rather than a search engine.
Also, make sure you have a contact page with updated location information.
If you put your actual location, Google will be able to list it on their mapping tools.
Once you are listed for Google’s local searches, your site can appear when people search for Boston financial advisor or any keywords related to your location and services.
Another way to receive attention is to add your business on different social media platforms.
Platforms that are made specifically for business such as Linkedin or Google+ will definitely be of great benefit, though they shouldn’t be your only accounts.
Having profiles on all the common social media platforms such as Facebook will help boost your visibility in search.
Boston is unique to other cities as it has a very young, and diverse population so that means many of your prospective clients will be on Facebook.
You want to bring in new clients, and having a proper social media presence is important for that.
When creating pages for your site, make sure that your firm's name is identical throughout, along with your contact information. Pay attention to detail here. Boston Advising Firm is different from Boston Advising Firm, Inc. from a search engine's perspective.
Social media is an important resource when marketing your firm's brand, so take it seriously.
Same as with your site, you must maintain your firm's social media presence so that you remain relevant online.
In conclusion, standing out in Boston online as a financial professional is not simple.
If you use these tips, however, your SEO will place you in a great position for Boston financial advisory related terms.
Does this stuff sound like a foreign language?
Contact us today for digital marketing services for your Boston financial advisory firm and we will help you transform your firm's digital presence.