Hi there, Leonard Parker. Here, in this part of the SEO segment, I'm going to go into detail about the goo in my business profile. And if you are a damage restoration business and you're really looking for local clients, clients local to your area Well, this is pretty much it should be one of the most important parts of your SEO strategy. So, uh, go in my business optimization If you're not familiar, if you ever type in your business name or even if you're talking to competitors’ names, you'll see a panel here on the right-hand side, and they're different limits here. So, uh, did assume our version. So, of course, you have the requests, a quote, but in hours of Operation Contact number and you also have you look here very small. It's the reviews. So how many reviews you have and your overall review rating? , under that, you have questions and answers, which seems like this particular restoration company isn't using. , but it's a very important strategy that you can use for your business reviews from the Web. So Google will actually aggregate all the reviews or collect all of the reviews from different websites around the Web. So in this case, they did it from their website Facebook and home a visor so that someone who's, you know, in the search for restoration or any other relevant service is they can see how your review stack up across the board. And then, of course, your review used actual text here. And if you are, if your business is active on social media, they'll have different social media profiles. So some of the key optimization factors for your Google my business first proximity If you if your business is based in Houston, someone in Miami is not going to see your group of my business profile because you're not close to them. So unless you, for some some reason, serve residents in Miami or different states. , you're only going to show up for customers in your local area. , website authority. So pretty much how much authority your website has and a back in a day Girl Day publish what was called a patron HQ. They still use it, however, it's not published anymore. So probably the most popular metric to measure Theodore ity of your website. I'll be It's 1/3 party measure is called the Mosque Domain Authority reviews. So are you getting good reviews? Are you responding to those reviews? , how many reviews that Do you have those air All important? A sw far as getting more visibility for your Google map listing. And then this is probably the most We're not probably not the most important, but the starting point is, is your Google my business profile complete? Are you taking advantage of all of the features that Google provides on the Google My business profile. So Step one is verifying your Google my business listing. So if you type in your business name and this comes up and you see anything like this in regards to own this business, that means that your business listing isn't verified. And so this is the first step. So pretty much what happened here. You're a click this, um, but Sickler link and your walk do the steps and pretty much Google for water damage restoration and damaged restoration. Usually you're gonna have to go with the postcard medic where Google will mill to your business address postcard. And on that postcard, there's going to be a code and you're gonna lie back into grew in my business and actually put that code in. And this is Google's way of making sure that you're a legitimate business and you're not a spammer or, you know, someone who's just, you know, doing doing weird stuff on the Web. I'll just leave it at that. , but this is how ah, you will verify you're listening. So once you're listing is verified now it comes time to optimize your profile, and I'll actually do a screen share while walk. Do step by step on these different areas. , but of course, you want to make sure that your business description info is there and it's accurate, and it really sells your restoration company as a legitimate, incredible provider. You also want to make sure that you're using the right category singer page, you want to leverage photos and videos. So photos of your team photos of your trucks or vans your team on the job and what I want thing I mentioned in the website segment before and after pictures. So what were the results of the work that your team completed? Those are all very powerful and then just add a bit of legitimacy. four. You're going my business profile. , and always doesn't have to be worker lady. If maybe there's some team events that you all go out and do in a community where that's community service. Maybe you had a bonding event, those air great pictures as well. People know that, Sure. Human. So it's not always work, work, work, work, work and so and even more powerful if you have videos. , make sure that you add those videos to your Google. My business profile. That's just another way to engage your potential potential customers. You want to enable your Google my business website and this was a secret. I'm not sure how much of a secret it is now, but once you set up your Google my business profile, Google actually gives you a free website where it'll pretty much is very simple. Have your business name? , the images, the videos that in business description and info that you add it here in the 1st 2 parts will pretty much collect all of that and put it on a page for you. , so one thing those websites to go with my business website isn't enabled by default, so you just have to make sure that you go in there and enabled it that way. That's just another way for people to find you on the Web. , go on my business post. So, um and I'll get into this here in a bit. But these are post on your Google. Google, my business. It's kind of Google's answer to Facebook. And let's just say maybe, um, you know, you have some good words of wisdom. Maybe you live in a colder climate where, UM, there's there's a likelihood at people's basements flood or their pipes freeze and cause issues. It's always great to put out information so that, uh, customers and people in your area can be proactive to avoid problems. So go on my business post or equate a great way to do that. And by the way, I'll go into each of these mawr in more detail. S o just stay put. Google Q and A. So these are great to use if you have really all we use them anyway. If you notice that their common questions coming from your customers or prospective customers, Google Q and A is a great way to answer those questions right under Google, my business profile and Google messages, and I won't be able to do a screen share for this. But, um, it's actually something that's handled to your mobile mobile phone, where a potential customer can message you, do your Google my business profile, you know, actually be, um, enable on your Google, your Google phone or I'm sorry on your mobile phone. , but you do have to activate this. Do your mobile phone, your can't activate it from your laptop or desktop and just an expert tip of something to remember. You always want to have two accounts. You wanna have owner's account, so that's going to be the account that you set up. You set up the profile with and you want to have a manager account. And with that manager account, that's the account you want to use to make any changes in updates to your goal of my business profile and a reason why you want to do this over the past year, So Google has really been trigger happy when it comes to suspending Google. My business listings and Let's say you're in that map at the top three for your area. If you're listing is suspended your immediately removed from that map pack. And now ma'am pack can be a great source of leads and traffic to your website into your business and your view removed. Well, you can put two and two together that can have a really bad impact on your business. So I try to be conservative when making any changes. Uh, honestly, I recommend any all pretty much all of this. All of these steps are recommend that you do, especially this and description fo categories, photos and videos and everything which were going my business website. You do that while you're waiting for your Google, my my business listening to be verified that way, it's already there. You don't have to go back in and make any changes. , but if you do have to go back and make updates, I recommend that you do those with a manager account just to be conservative, and you don't risk your listing getting suspended, which isn't a very easy process to get it of suspended. So completing your guru in my business profile, So, um again. I will go back and, um, go do a screen share right after this, but confirming that your business name, address service areas, days of days and hours of operation are correct. Filling out the service's section confirming your other information is accurate. Completing your business description and you want to make sure that you include, the things that make your restoration company unique. So going back to the website segment, when we talk about you know your unique value proposition, what makes your restoration company different compared to all of the other competitors in your area? , you want to try to include some of your target key words here, and you want to target areas along with a call to action. , you want to confirm your opening date? It's accurate, and you want to add photos and videos, a girl, logo and team unless, um, you want to enable your Google my business website and again trying to make these updates off a manager account? So what I'm gonna do, I'm gonna open a profile here. This so that you see how this goes. So you are ill is business that google dot com I'm sonny in coming. Uh, okay. So once you're logged in, you would just go to your profile, so you more than likely will only have one here. , so just use our agency’s profile. Dyson example S. So the first thing is that you want to go to info, so first thing, you change your business name, so just put in whatever your business name is here, here, at the top. So you just get the pencil icon categories. It's very important. Eso your primary category. It's more than likely going to be water damage restoration. , but you can also put fire them into restoration. , and they're, you know, depending on the other service is that you offer there maybe categories that are, um relevant and appropriate to adhere. , so that's very important, because they pretty much tells Google which type of searches you should show a foreign the map pack and I'll actually, if you're watching this on YouTube, I'll share a link to a list of categories so you can determine which may be appropriate for your company other than nets. , so more than likely you're going to be serving customers at their location So you're pretty much always gonna make your business service area business. They hear you want to make sure that you target all of the areas that you actually service. So, um, recently they updated to where all the seas I have listed here before or all known included in the Houston metro area. But let's say that's not the case for you. You want to make sure that you put in all the cities and towns that your team serves ours operation pretty straightforward. So make sure that you include the right hours of operation. , in the days and times, if you are having special hours on holidays, make sure that you include that here so special hours. So just make sure that you make it as accurate as possible. , your phone number so pretty straightforward. There short name s O whatever you're short name is. So, um, for me would be the MSR destiny marketing. , but really depends on the name of your company. But I do recommend including that part, your primary website. So you put your web site, you are all here appointment links. So in the case that maybe you use an employment app for your company. You want to put that appointment link here? Products. I know some of you out there may offer products for rent in case customer wants to do the work themselves. In that case, you could add that, as add those as products here, service is so like I mentioned, just look at all of this service is that were listed on your website. And, Dan, just go from there. , you know, put descriptions, put key words that are specific photo service is, um and then and one thing that to consider here I know that the costs to the customer for completing a John may very depend on the nature of the chop. But what I recommend is putting a minimum. If you're able to, at least that customer would have an idea, and, you know, Okay, this is where their prices start. Okay, uh, going back to info highlights. So, you know, this is where you can specify whether you're a woman land business or you're a veteran owned business. This is a really good if it applies to you too. Your restoration company. . Hoping that they will add more attributes. Tuna feature. , that is relevant. Your business is business description again. , you weren't really wanna set yourself apart here, eh? So what makes your company your restoration company unique at key words? Your your service areas. And I just went. Dina, note that you do only have 750 characters, so try to be efficient with your words, and then you're opening date. , you want to make sure that you put your data opening here a swell and then finally at any photos and videos, So different photos of your office of your team, your trucks, your team on the job. Those are all good ads here. You can also added videos here, which can be very effective in just another way for people to engage with your restoration company before they give you a call. And also always make sure that you have a logo and a cover photo. So typically well, you'll see most cover photos for restoration teams will be a photo of the team or a photo of the trucks. Something like that. But you always want to try to make sure you include your logo or branding and your pictures and videos. Okay? And finally, you have your Google website. So if you don't have your website, um, if it's not enable you'll see there's an option appear to enable to sight. , but as you can see, it's pretty bare bones. It pretty much pulls in the patriot I use for the cover photo, uh, pulls in your post, which I'll get into enough in the next lesson. And, yeah, pretty, pretty straightforward and then also includes your testimonials s. So that's always good. And then a gallery. So he also pulls in your images and your videos and photos your images in your videos and here at the bottom there's business hours and then call to action button so someone can call you directly. So it's a free, free, free feature. When you set up your Google MyBusiness profile, so you may never get calls or leads from it, but it doesn't hurt to enable it. And then you can kind of just playing around with the design. You're pretty limited on which you can use here so. I'll actually gonna update that some blue one safe Tim Moore, then this may not be relevant, but she can update the domain. So you want a specific the main for your Google, my business website. You can do that as well. So take me back to the deck here. , that's pretty much on what you need to do to set up your Google my business profile and really optimize it and fill it out with good information. So if you're not sure about this or if you need any help on getting started, you know, feel free to give us a call. We provide free consultations, no obligation. And we can really get you going in the right direction. This is something that we do for all of our damage restoration clients. And we see that it's a very important part of a successful campaign. So definitely something you should not ignore. So thanks for watching it. And I look forward to seeing you in the next segment. Take care