Written by: Leonard Parker | Damage Restoration SEO | 28th November
Making your own Google My Business account is certainly a step in the right direction for your damage restoration business, but in order to maximize the potential of your My Business profile, you need to take care of a few little things.
The expectations and tastes of internet users have consistently changed and evolved. With so much competition for almost every business industry and niche, it is essential to ensure that your business stands out and hits all the marks. You can no longer do well by just getting by and doing the bare minimum. If a customer fails to find anything of particular interest on your website or online listing, they will take a total of 10 seconds to click off your profile and head on to another one. Their business will ultimately go to your competitor. Hence, you need to captivate your potential lead and the best way to do that is with pictures.
The fact of the matter is that, to the average individual, blocks of pure text are extremely boring and certainly are not the first things that their eyes will fall onto. You have to use images and visual aids that attract customers and form a lasting first impression on a new viewer so that you can use that as a starting point to build a customer relationship based on honesty and good service. Multiple studies and surveys have found that consumers find images and video content to be much more immersive and impressive than text. Images help to convince them to make a decision in favor of the business.
You can upload photos of your business on your Google My Business profile and this will most likely be your opportunity to make a lasting first impression. You want to make sure that your picture paints a thousand words and gives a complete summary of what your business is and what it stands for. You want to somehow translate the ethos of your company into a pictorial format and ensure that what you show your viewers attracts them to your business.
What kind of pictures should you put up on your My Business profile? To begin with, you need to upload a cover photo for your profile as well as a profile picture which should ideally be your business logo. Once that is done, you need to move on to the pictures that will flesh out the content on your profile and will give the customer a peek into the company workings, standards, and culture. Start with a few photos of your establishment's exterior so that they get an idea of what your building looks like if they ever decide to pay a visit. You can go for different angles or take pictures at different times of the day depending on your preference.
Next, we move on to the interior of the establishment. Focus on the customer's perspective and the features they will most likely be interacting with were they to visit your office. Make sure that the pictures are full of character and life, and reflect the vibe of your business. Another great way to show the importance of customer service at your company is to upload pictures of your employees and staff interacting with customers and providing them with the various types of services that your company offers. You can also showcase some of the restoration materials that you frequently use in your work as well as some finished or in-progress projects to reflect the standard of your service. When uploading pictures with staff and employees, ensure that they are having positive interactions and that they show smiles and a general feeling of happiness and satisfaction from both sides- the customer and the service provider.
At the end of the day, make sure that the pictures are natural and of high quality. Steer away from extremely professional looking photos as they may give a more fabricated or exaggerated feeling. Never use stock photos on your profile as Google will simply delete them. Keep it authentic, honest, and real to the core.
Pictures really do paint a thousand words and they definitely grab potential customers attention. Contact us today for more information or a free quote for any help we can give you.