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Written by: Leonard Parker | Damage Restoration SEO | 04th November
The damage restoration industry is a niche yet extremely necessary space that is continuously growing and improving year by year. More and more companies are entering the competitive sphere and introducing innovative strategies to market and showcase their services. If companies want to stay ahead of the competition and consistently rank high in search engine results, they need to up their game. This will enable them to get the maximum number of clicks and leads for their services.
SEO or Search Engine Optimization has become an essential tool that helps websites rank higher and gain more visibility and exposure, enabling them to drive organic traffic towards certain pages of their site. But how exactly does SEO help improve your ROI or Return On Investment?
It is a fact that good SEO is directly responsible for producing better ROI. This makes complete sense if you think about it- in the age of the internet most people when in need of a particular service will search online to find one near their location so they can contact them and get their work done. Now, you may have created your website and put all of the important information regarding your services online, but it is of no use if the people who actually need the service are not seeing the content. You want to get exposure from the right target audience so you can get maximum lead conversions. Observations show that over 50 percent of all traffic across the internet goes towards websites that employ the use of SEO to improve their search engine ranking. Let's be real- how many of us bother to turn to the third or fourth page of the search results when searching for anything? Most of the time websites that make their first appearance on the later pages, even the second page, fade into obscurity and are much less likely to get the exposure and clicks they are looking for.
Ideally, you need to be looking to rank on the very first page, and in a perfect world situation, you should be among the top three results of the search since 60 percent of all first-page traffic usually goes to the top 3 organic SEO driven search results.
A great part of why SEO works so well is that you are exposing your brand to a very targeted audience. Your website will only be shown to those people who are specifically looking for damage restoration services in their respective areas. This increases your chances of making a sale and getting a loyal or returning customer in exchange for the initial interaction.
It's necessary to mix and match various keywords and strategies to figure out what actually works best to improve your position in the search rankings. It will not be a straightforward process and will take some time, effort, and market research on your part. In the end, it will be worth the investment when you experience much greater returns than before as a result of the natural organic traffic of people who are much more likely to interact with your services and products. A good idea is to visit the websites of restoration companies that are ranking higher than yours and observe the keywords and phrases they are using to attract a particular set of customers. Doing so can give you inspiration and also give you a foundation to build the rest of your digital SEO campaign upon.
Ultimately, you want the customer to have a good experience when they interact with your website as well as when they receive the actual service. That is why it is also very important to invest in a good, easy to navigate user interface for your website that facilitates the customers experience and makes service accessibility a breeze. You can subsequently track user activity and traffic using various analytical tools. You can then make consistent changes to your strategy based on the changing stratosphere of SEO marketing in your niche so that you stay on top of recent trends.
If you need help with SEO, call our friendly team today for advice and a free quotation.